Employment Ads That Deliver

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by Tom Watson on June 23, 2010

At some point most cleaning companies need to hire staff. Many times you can tap your friends and family for help filling a position when needed.

This approach works for a while but eventually you are going to need to run a employment ad in the paper. At first glance it does not seem all that difficult, and to be honest with you it’s not.

But there are some tips you need to follow to get the most out of your ads. Especially when you consider ads can run several hundred dollars a shot. Getting the right applicant on the first run of the ad insertion sure helps the bottom line.

I’ve complied seven tips that should help you get started.

  1. Make sure the position you are hiring for has a name (title).
  2. Summarize what the responsibilities are.
  3. List the jobs requirements.
  4. State what you are offering.
  5. Explain how, where and when to contact your company.
  6. Write an ad that is personal and emotional.
  7. Give them something to look forward to (offer hope).

The key to writing a good employment ad is to get inside the applicants head. You must approach this process as if you are the applicant. What are the needs of the applicant? What problems do they have in their lives and how will your position solve those needs?

See the ad through their eyes!

Cleaning company help wanted adTake a look at the following example. This should provide you a foundation from which to create your own effective ad.

If your ad can touch the readers on an emotional level you will have a much larger field of applicants to consider. As with most endeavors in life, it’s a numbers game. The more candidates you look at the better chance of being able to find the diamond in the rough.

Your budget will dictate how much you get to explain in your ad. Aim for as many of the 7 tips outlined above as possible to achieve the best results. P.S. track your results.

{ 2 comments… read them below or add one }

1 Charmayne December 3, 2015 at 7:49 pm

This was so very helpful!! Thanks for giving me exact instructions on how to post to get the best response.

2 Tom Watson December 4, 2015 at 9:59 am

I’m happy to help.

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