With all this record cold, snow and generally crazy weather this year I thought I should re-visit this topic once again. I know that during my time running my business I encountered lots of situations where I had to ask myself "should we clean or not". We ran our business out of New Jersey, so we had a pretty good variation in the weather. During the summer we often had nasty … [Read more...] about My Theory On Cleaning During Inclement Weather (should I clean or cancel?)
Worth A Look
One simple question that can tell you a lot about the potential customer
When I was out trying to drum up business for myself I did a lot of experimenting when meeting with potential clients. For instance I was always playing around with different questions to ask the client to see which ones give me the most useful information. The fact is you don't always get a lot of time to ask questions. Some potential clients give you plenty while others … [Read more...] about One simple question that can tell you a lot about the potential customer
Keep things SIMPLE. COMPLICATED is the enemy and should be avoided at all costs!
Take a good hard look at the image in this post. I know it's a bit small, but the message is POWERFUL. It conveys the concept of not over-complicating things. I know business seems like a machine with many levers. And in some cases it is. But the cleaning business DOES NOT HAVE TO BE THAT WAY. We are not NASA building rockets that send people to the outer reaches of the solar … [Read more...] about Keep things SIMPLE. COMPLICATED is the enemy and should be avoided at all costs!
Give the customer what they want. Not what you want. You’ll get hired more often.
One of the things I learned over my years as a business owner was no two customers are going to be the same. I'm not saying that there won't be similarities between them. In fact many customers will share very similar goals and objectives. After all in the majority of accounts we are there to clean offices, bathrooms, foyers and hallways. Most of that is pretty … [Read more...] about Give the customer what they want. Not what you want. You’ll get hired more often.
Why referrals can be so incredibly profitable
To make a long story short, we recently purchased a new home and needed to hire a moving company to do the heavy lifting. As you probably know, there are LOTS OF MOVING COMPANIES. Sadly, there are also LOTS OF BAD MOVING COMPANIES. So instead of trying to sift through a bunch of companies, reading reviews along the way of all the horror stories (and occasional happy ending), … [Read more...] about Why referrals can be so incredibly profitable