Many small business owners use direct mail as a component of their overall customer recruitment strategy. This is because direct mail can be focused like a laser on potential clients with a message crafted just for them. It is very effective to say the least. But, it can be difficult to determine how effective the direct mail piece is without some way to measure it. What if … [Read more...] about Direct Mail Tip – A/B Testing
Worth A Look
What Ten Years In Business Has Taught Me (Vol 1)
Not All Customers Are Created Equal. You are going to meet a lot of people over the course of your business career. You will make a lot of friends and much joy will be brought into your life because of it. You will also meet some people who wake up unhappy, spend all day unhappy, then they go home and yell at their dog. Their sole mission in life is to ruin someone's … [Read more...] about What Ten Years In Business Has Taught Me (Vol 1)
Voicemail Intervention (Part 2)
No I am not suggesting you record a rap song! Your probably quite happy about that! But we can use the power of differentiating ourselves through the creative use of our voicemail. Just like when I was a teenager and all the messages sounded the same, the same is true of business voicemail today. It is bland and unoriginal with nothing memorable about it. It does not have to … [Read more...] about Voicemail Intervention (Part 2)
Voicemail Intervention (Part 1)
Many years ago I learned about differentiating myself as a teenager. I unexpectedly learned how it could benefit me. Now I think of how it can benefit my company (and yours). But first let me roll back the clock to an earlier time. Keeping in touch with friends when I was younger was a little different than it is today. You had to call someone's house to get a hold of them. If … [Read more...] about Voicemail Intervention (Part 1)
Just Showing Up May Get You Hired
As I stare at the front of my home one thing stands out. The front steps. Not because they are particularly sub-standard, or for that matter a piece of art. But because they are just so very average looking. A slab of concrete with four steps and a upper and lower landing. So my wife and I decided to investigate having them dressed up a little. Having the area completely … [Read more...] about Just Showing Up May Get You Hired