Today I wanted to briefly discuss how to offer different levels of service to your customers. I think it's best to show you an example, so you can see what I mean. The example I'll use is for carpet cleaning. The reason why this is a good idea, especially for carpet cleaning, is because this way you don't pen yourself in to one single price point that the customer may or may … [Read more...] about Creating choices for your customers with different “service packages”…
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How to remove 98% of all spots from carpeting with little to no experience
When you own a cleaning business you will be asked if it's possible to remove all types of unknown spots from carpeting. Many beginners respond by saying " we don't do that", or something similar, all but giving up before ever getting started. This is sad because the vast majority of fresh spots (approximately 98%) can be removed with a professional spotting kit you can … [Read more...] about How to remove 98% of all spots from carpeting with little to no experience
Five questions to ask yourself BEFORE starting a business…
Asking yourself some good questions, and answering them honestly, are invaluable to your overall success or failure when starting a business. So for those of you who have not actually started your business, I have a collection of questions you need to address before you start spending any money on your new business. 1 - Am I self motivated? When you are the CEO, there is no … [Read more...] about Five questions to ask yourself BEFORE starting a business…
Top 10 Advertising Slogans Of All-Time
Having a well thought out slogan, sometimes called tagline, for your business is a very important part of your overall business strategy. A slogans goal is to summarize the product or service being offered as briefly as possible and at the same time build trust and or promote the urge to make a purchase of some kind. When I started my cleaning business I had the good fortune … [Read more...] about Top 10 Advertising Slogans Of All-Time
The Mailbag Volume 2: Answering some common questions about the cleaning business…
Today we are going to go back to the reader mailbag and answer some common questions that come my way. Not too long ago we did the first mailbag segment, it was back in March to be specific, and you can check that out by clicking here. If you are new around here, I'll make mention that I try to answer as many questions as possible via email. So if you have any, you can always … [Read more...] about The Mailbag Volume 2: Answering some common questions about the cleaning business…