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Words Matter: Phrases and words to avoid using when speaking to customers

August 30, 2015 by Tom Watson

How you converse with people will go a long ways towards how successful you will be. The better you are, the further you'll go. This doesn't mean you need to have a PhD of some kind to succeed, but every single word you say DOES MATTER on some level. Small combinations of simple sounding words can be interpreted in any number of ways. In a worst case … [Read more...] about Words Matter: Phrases and words to avoid using when speaking to customers

My experience dealing with extremely poor customer service and how it cost them a sale…

August 23, 2015 by Tom Watson

Recently there was a study that rated the customer service skills of many different types of businesses. To nobody's surprise cable companies brought up the rear. In fact, they were dead last. That's not saying much for an industry that makes profits by the bucketful. In their greed to make more, they dis-satisfy many. It's a shame. I recently had the opportunity to see for … [Read more...] about My experience dealing with extremely poor customer service and how it cost them a sale…

Smile when you talk on the phone. People can REALLY HEAR IT!

August 16, 2015 by Tom Watson

Do you realize that when speak on the phone, the person you are speaking to can tell whether or not you are smiling? I know it sounds crazy, but study after study shows that it's true. According to one recent study, people can even tell HOW BIG your smile actually is. It's hard to believe social scientists get paid to study this stuff. I will say it's great that they do … [Read more...] about Smile when you talk on the phone. People can REALLY HEAR IT!

HEARING the customer is one thing. LISTENING to the customer is another.

August 9, 2015 by Tom Watson

The way our brains are wired, we hear everything all the time. This is because there is simply no way to shut our ears. They are literally holes in our heads that pick up the invisible vibrations around us. When these vibrations run into our eardrums they are converted into sound. We hear "what we want to hear" It's pretty amazingly simple when you think about it. Sound is … [Read more...] about HEARING the customer is one thing. LISTENING to the customer is another.

Common Complaint: “Customers don’t want to pay top dollar for a good product”. My Answer: It’s not true and it never was!

August 2, 2015 by Tom Watson

I get a lot of mail from people complaining that customers just don't want to pay them what their service is worth. While I understand that position, I don't agree with it. The main reason I don't agree is that I've had tons of high profit accounts in my career. And let me tell you, there is nothing special about me. I'm just a regular guy, not some cleaning business … [Read more...] about Common Complaint: “Customers don’t want to pay top dollar for a good product”. My Answer: It’s not true and it never was!

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