When I was new to the cleaning business my goal was to target certain groups of potential customers. This made the process a little easier to grasp. After all, when you first get started in any new business it can seem overwhelming at first. To attack this problem you need to simplify everything from top to bottom. This is where selective targeting comes into play. So in … [Read more...] about How to “selectively target” customers when you first get started in the business…
MONEY is really nothing more than an IDEA in your head that is ACTED UPON.
In my quest to find cleaning accounts I've marketed my services to just about every type of business at one time or another. If you can name it, I tried to get hired by them. The vast majority of times I would try to get in front of a certain group, I would either do some form of a direct mail package or just stop by with some flyers and goodie bags that included info about … [Read more...] about MONEY is really nothing more than an IDEA in your head that is ACTED UPON.
What do you do if an employee calls out?
Once you get your cleaning business up and running odds are you'll hire some help to lighten the load a bit. This comes with advantages and disadvantages to various degrees depending upon how you view things. With that said, if you want to grow the business and enjoy some time off every once and while you'll need to hire folks. When you do get this far the first question many … [Read more...] about What do you do if an employee calls out?
How one letter to a property management company resulted in $17,512.54
Over the years I have been in business I've read countless articles on how to get cleaning jobs. Some were useful but most were simply a waste of energy. Generally speaking those who try to "educate" others on how it's done completely OVER-COMPLICATE the process. This scares beginners to the business away in most cases. "Old school" marketing techniques work best In my humble … [Read more...] about How one letter to a property management company resulted in $17,512.54
How to add more revenue (and profits to your bottom line) by adding different services
When starting a cleaning business many people focus their time and energy on either the residential or commercial markets. The residential side of the cleaning industry is all about cleaning houses and the commercial side is centered on cleaning business properties. Some even choose to clean both types of properties when getting started. In a sense it doesn't matter what … [Read more...] about How to add more revenue (and profits to your bottom line) by adding different services