A customer of ours was giving away some old books that were laying around his home. He asked me to take a moment to browse the pile. "You might find something interesting" he said. I glanced at the pile and stumbled across Lee Iacocca's autobiography. The book was quite a few years old, it was published in 1985. As I started to page though the book, he saw my interest and … [Read more...] about Lessons from Lee Iacocca
Worth A Look
Why join a business association?
Answer: It's great way to make friends, spread the word about your company and get more business in the process. As I have mentioned in the past, joining several networking groups is a great idea for your cleaning business. One of the networking groups I joined about a year ago (a local small business association), asked if I would like to be on their board of … [Read more...] about Why join a business association?
Your stationary, make it stand out!
During the process of establishing your new business, keep in mind that everything you do will be judged. The people doing the judging will be all your potential customers. So to make a long story short, the "details" matter. We have talked quite a bit about "perception", and how important it is to the overall success of your company. This "perception" also extends to your … [Read more...] about Your stationary, make it stand out!
Is your business card earning it’s keep?
I've got some CONFIDENTAIL INFO that will create distance between you and your competition. It involves your business card. Your business card is one of the first marketing tools you will invest in. It is also one of the most wasted in terms of getting people to buy your service. I know, you have all the vital stuff included like your business name, your phone, fax, cell, … [Read more...] about Is your business card earning it’s keep?
Building A Team
UPDATED 10/19/2021: When you are just starting to get your cleaning business off the ground it's easy to get overwhelmed by it all. After all, it seems like there is just so much to learn. And if you are a control freak like me, you want to become an expert at everything you do. But that's not possible of course (though it doesn't stop us from trying). For instance, when I … [Read more...] about Building A Team