How do you "add value" to the customer without doing it for free? That's the question we all face. It can be like walking a tightrope in a sense. You need to separate your company from the rest of the pack yet do so in a way that doesn't squeeze the purse strings. It doesn't seem easy, but it really is! Need an example? Consider the baker at the corner bakery who throws in an … [Read more...] about How to do “more than asked” WITHOUT giving it away for “free”…
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Discover The 4 Steps To “Success In Business”…
Some folks believe that SUCCESS is reserved for but a chosen few. I on the other hand believe it's for EVERYONE. This doesn't mean that success is guaranteed simply because you yearn for it. You do after all "have to earn it". It also doesn't come in a "one size fits all" garment. Rather it comes in many different shapes and sizes that are directly linked to the amount of … [Read more...] about Discover The 4 Steps To “Success In Business”…
Case Study #1: The insider details of a highly profitable commercial cleaning account…
Commercial cleaning accounts come in all shapes and sizes. Some you'll earn a lot on, while others not so much. It's a bit of "pot luck" in a sense. At the end of the day you really never know what's going to come your way. You just have to be happy with whomever is on the other end of the phone calling YOU for a quote. Anyway... today I wanted to discuss one account in … [Read more...] about Case Study #1: The insider details of a highly profitable commercial cleaning account…
Discover the one simple “mental roadblock” that’s stopping you from getting customers…
You've done all the grunt work to get your business off the ground. All you need now is CUSTOMERS. This is the fun part for about half the folks who get started. Sadly the other half get STUCK here and don't know what they are doing wrong. It goes like this for the two halves... The successful half meets prospects and closes deal after deal. The unsuccessful half goes out on … [Read more...] about Discover the one simple “mental roadblock” that’s stopping you from getting customers…
Choosing your cleaning business name
Your birth name and your cleaning business name share one common trait. They both last forever. While it's impossible to name yourself at birth, you do get to name your cleaning business. Taking the time to think it through is recommended. Now why is that? Because your cleaning business name becomes your BRAND. Years ago branding meant stamping cattle with a hot iron to … [Read more...] about Choosing your cleaning business name