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One simple technique you can use to make more money on one time customers

July 21, 2013 by Tom Watson

Scheduling you customers RIGHT AFTER performing service will increase sales.

Today I wanted to discuss how you may want to approach jobs you would normally consider one time jobs. These "one time jobs" are cleaning jobs that you stumble upon due to a referral, your general marketing efforts or some other means. For example lets say you get a call because someone found you via an online search. They call you and ask if you clean windows. Normally … [Read more...] about One simple technique you can use to make more money on one time customers

Don’t let the stupid stuff get you in trouble. 4 case studies you can learn from.

July 14, 2013 by Tom Watson

I've been in business for a while and have seen many companies get fired for one reason or another. If you think about it, the only way I get hired is by some other poor soul getting fired. The flip side of that is that I've also been canned a few times. I'm not proud of that but it happens every now and again. Needless to say, I've learned a lot over the years. It's this … [Read more...] about Don’t let the stupid stuff get you in trouble. 4 case studies you can learn from.

How to get prospects to TAKE ACTION and call you

June 16, 2013 by Tom Watson

Tell the prospect what needs to be done to get to the next step.

Though the process may seem complicated the only goal of your marketing material is to get the prospect to do one thing. That is TAKE ACTION and call you as soon as possible. This can be difficult given the extremely fast pace of today's world. Life seems to move a lot faster nowadays and getting people to stop for a minute to call you is like trying to stop a moving train. … [Read more...] about How to get prospects to TAKE ACTION and call you

Question: Do business cards still work? Answer: YES

June 9, 2013 by Suzanna Watson

Do you think a business card helps promote your business in todays world?

If you think about it for just a moment, printed business cards are kind of like the "older version" of social media. They were the main way to spread the word about who you are and what you do. The cards worked very well, as they tended to stay around forever in someone's purse or wallet. Handing out business cards still pays dividends While text messaging, email and social … [Read more...] about Question: Do business cards still work? Answer: YES

Discover the secret TRAIT that your market CRAVES. Do you have it?

May 9, 2013 by Tom Watson

You need to be yourself when salling cleaning services, as people want to know the REAL you.

Beginners to the cleaning business always ask me the following question: How should I handle myself when trying to sell my services? I tell everyone the same thing. Just be YOURSELF. This comes as a shock to some because they "think" they need to be SOMEONE ELSE for some reason. This approach just turns people off because what potential customers DESIRE more than you can … [Read more...] about Discover the secret TRAIT that your market CRAVES. Do you have it?

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