Once you get a few cleaning accounts under your belt the next step is keep them happy. This is key because if you can't do that you'll be stuck in an endless cycle of always needing new accounts to bring in revenue. That "cycle" is NEVER going to be broken until you figure out how to make customers happy. While keeping folks happy is multi-faceted (it has as much to do with … [Read more...] about 10 things that will get you in trouble with a customer (and how to avoid them)…
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What if the customer wants a price reduction?
UPDATED 10/15/2021: Many years ago I had a situation in which an existing customer of mine called and asked me to stop in and see him right away. While a call like that doesn't always mean "bad news", it does make me think something's wrong. In this particular case the customer was a facility manager who was a seasoned pro. He was a suit and tie type of guy who always came … [Read more...] about What if the customer wants a price reduction?
A super simple marketing strategy combined with execution point you towards success
Having success in the cleaning business boils down to getting customers that provide you enough profit to make it worth your while to clean. That's a pretty simple definition of what you are trying to do. It applies to those just getting started as well as those looking to expand their operation. Though it sounds easy, putting it into practice can seem overwhelming when you are … [Read more...] about A super simple marketing strategy combined with execution point you towards success
Free giveaways are a great way to drum up business
One of the things I've learned over the years is that when you are prospecting for jobs it's easier to get your foot in the door when you are giving something away. Whatever you are giving away doesn't really have to have a ton of value per say, it just has to be free and useful to the prospect. Then all you need to do is combine it with some marketing info about your company. … [Read more...] about Free giveaways are a great way to drum up business
Case Study on “Perception”. What you see and what the customer see are not always the same.
The cleaning business can be a rather relaxed way to earn a living as many times your "boss" is never really present when you are cleaning. This is probably more true on the commercial side than the residential side, but generally speaking the cleaning crew are the only people around. This means either you or your crew get to go clean a home or office all by yourselves. This … [Read more...] about Case Study on “Perception”. What you see and what the customer see are not always the same.