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Smile when you talk on the phone. People can REALLY HEAR IT!

August 16, 2015 by Tom Watson

Do you realize that when speak on the phone, the person you are speaking to can tell whether or not you are smiling? I know it sounds crazy, but study after study shows that it's true. According to one recent study, people can even tell HOW BIG your smile actually is. It's hard to believe social scientists get paid to study this stuff. I will say it's great that they do … [Read more...] about Smile when you talk on the phone. People can REALLY HEAR IT!

HEARING the customer is one thing. LISTENING to the customer is another.

August 9, 2015 by Tom Watson

The way our brains are wired, we hear everything all the time. This is because there is simply no way to shut our ears. They are literally holes in our heads that pick up the invisible vibrations around us. When these vibrations run into our eardrums they are converted into sound. We hear "what we want to hear" It's pretty amazingly simple when you think about it. Sound is … [Read more...] about HEARING the customer is one thing. LISTENING to the customer is another.

Common Complaint: “Customers don’t want to pay top dollar for a good product”. My Answer: It’s not true and it never was!

August 2, 2015 by Tom Watson

I get a lot of mail from people complaining that customers just don't want to pay them what their service is worth. While I understand that position, I don't agree with it. The main reason I don't agree is that I've had tons of high profit accounts in my career. And let me tell you, there is nothing special about me. I'm just a regular guy, not some cleaning business … [Read more...] about Common Complaint: “Customers don’t want to pay top dollar for a good product”. My Answer: It’s not true and it never was!

What are the different types of resilient flooring?

July 19, 2015 by Tom Watson

Resilient flooring has been around since the 1950s when sheet vinyl burst onto the scene. It became quite popular because it felt "cushiony yet firm" when walking on it. It's also very durable, so needless to say it quickly became an attractive choice for kitchens and bathrooms floors in millions of homes and high traffic areas in businesses as well. Fast forward to today, … [Read more...] about What are the different types of resilient flooring?

Three Jeffery Gitomer books you can’t do without

May 24, 2015 by Tom Watson

Sales training books from Jeffrey Gitomer

In case you have never heard of him, Jeffrey Gitomer is currently one of the most popular sales training gurus of the last 15 years. He has written numerous books and is a popular speaker who travels all over the globe teaching his sales training philosophies. I've purchased a few of his books over the years and have found them quite helpful. While I always felt rather … [Read more...] about Three Jeffery Gitomer books you can’t do without

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