If a dream is a goal "with a deadline", then what is a dream without a deadline? That would be called a "pipe dream". Pipe dreams are to be avoided at all costs. They are wild aspirations of people who don't actually plan on following through with any real work. And not surprisingly, pipe dreams don't come true. Starting your own cleaning business is not really all that hard. … [Read more...] about What Is A Goal? A Dream With A Deadline!
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Marketing To Realtors
Getting the word out that you started a cleaning business is vital. The more people who know you are in the cleaning business, the better shot you have at getting a call. It's just a numbers game. Now the key component to getting the word out is to tell the right people. Notifying all the folks who sit in front of their TV day and night will get you nowhere. Who are they gonna … [Read more...] about Marketing To Realtors
Seeing The Forest Through The Trees
When your standing in the middle of the forest you only see trees. One tree after another in an endless stream of green. You lose all perspective and can't see the big picture anymore. If you could only take a hot air balloon straight up five thousand feet. That would sure help put things in context. You would see where the impassable mountain ridges were located and where the … [Read more...] about Seeing The Forest Through The Trees
Creating A Strong Guarantee
Your guarantee matters! People notice them and make purchasing choices based on whether or not the guarantee in question eliminates the risk associated in doing business with a particular company. Your guarantee matters the most when you are courting new clients. Once they know your work, the guarantee seems less important to them. Which makes sense. So the issue is to create … [Read more...] about Creating A Strong Guarantee
Promotional Idea – Goodie Bags
What exactly is a Goodie Bag? The quick answer is "whatever you want it to be". In its simplest form it contains promotional material designed to spread either awareness about your company/brand or to trigger a response such as a service inquiry/sale. The act of spreading "awareness" is generally left up to the giant corporations who can afford that type of campaign. While … [Read more...] about Promotional Idea – Goodie Bags