Marketing To Realtors

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by Tom Watson on June 16, 2010

Getting the word out that you started a cleaning business is vital. The more people who know you are in the cleaning business, the better shot you have at getting a call. It’s just a numbers game.

Now the key component to getting the word out is to tell the right people. Notifying all the folks who sit in front of their TV day and night will get you nowhere. Who are they gonna tell? The TV?

No, you need to get in front of (and notify) the people who make things happen. The folks who know everyone. The real outgoing types who will spread the word you are in the cleaning business faster than that couch potato in front the the tube.

Realtors fit this description.

They not only know a bunch of folks, but they hang out with a whole boat load of others just like them. People who gets things done and work together to see things through to its conclusion.

When you do a good job of getting the word out to this group (and following through with outstanding reliability and cleaning) you will see referrals start pouring in. For a Realtor marketing idea click here.

People value others who can make their life easier!

By making yourself valuable (being dependable, honest and always delivering great service) you will make it easy for them to do business with you. Get to it!

{ 25 comments… read them below or add one }

1 Mehari Wedajo September 8, 2011 at 11:41 pm

I start my new cleaning business ,I dont know how to find buisness can you help please.

Thank you

2 Tom Watson September 9, 2011 at 12:01 am

Hi Mehari!

You have stumbled into a site that is DEDICATED to helping you start the process. The real bonus is the fact that we not only teach you how to start a cleaning business, but we teach you the most “cost effective” way to get started. Remember, I started with a hundred bucks, so I know how to get it done with limited resources.

With all that said, here’s my advice…

What I would recommend is for you to start the education process ASAP. For instance, I have a FREE 9 part series about getting started geared just for people who are starting out for the first time. You can sign up here:

Next, I would recommend that you supplement that knowledge with some time browsing my site. You need to learn as much about the cleaning business as you can before spending any money. Luckily for you, my site is loaded with free content.

I would also encourage you to visit the podcast area for audio lessons about topics that will help you out in a HUGE way. Currently I have 49 free lessons available for you to check out. You can find my podcasts here:

For step by step instructions, my course “Commercial Cleaning For Beginners” would be a tremendous help. I “spill the beans” about how to grow your business fast and profitably. You can get the details about the course here:

I think that is enough to get you started for now. If you have any additional questions, just contact me and I’ll point you in the right direction.

3 Dana January 17, 2012 at 8:16 pm


How would you recommend going about establishing relationships with realtors? It should be a two way relationship, but what could I possibly offer them to make it worth their while to recommend me to their clients? I saw your goodie bag idea, is this your primary means or is it something else, like the chamber of commerce?

4 Tom Watson January 18, 2012 at 4:20 pm

Hi Dana!

We normally (sometimes we use the goodie bag angle) create a flyer with a business card attached to it then drop them off along with a platter of bagels or donuts to the real estate office itself. This costs less than 20 bucks and spreads the word pretty quickly. I suggest you call the office and ask how many agents work at that particular office then seek permission to drop off the flyers and food (I don’t think anyone ever told us NOT to bring food to an office :)).

I would perform this technique to EVERY office in your area. You don’t have to do them all in one week or anything, as that can get expensive. But just keep track in a notebook where you went, what you dropped off and did any business result. Don’t be turned off but no initial response, you NEED TO JUST KEEP PLUGGING AWAY! The process does work. Also, don’t be afraid to revisit a certain office every 3 months or so (stay in FRONT of them often).

5 Megan May 14, 2013 at 7:37 pm

Hello, I am trying to start my own business right now!!! Any suggestions or all the help I could get!!! Pleas help!!

6 Tom Watson May 15, 2013 at 12:19 pm

Hi Megan! My first bit of advice would be to sign up to my mailing list… you’ll get my free 9 part series on getting started (plus a bonus). You can sign up here…

7 Jess August 23, 2013 at 4:02 am

Hello tom, I’ve been set up as a cleaning business for around 4 months now. I have all the business cards and flyers and have 5 clients I work for. I’m wanting to expand now and my target is running the business and having staff. My partner was talking to a lady where he works who is another cleaning business a couple of villages away and she was telling my partner she cleans up after murder scenes ect. I know it sounds gruelling but it intrigues me to know how she has got such strong contracts. How do you get contracts like this? I’ve invested a lot of money in my business and want it on the up. I have a website I’m in the phonebook and flyers dotted round. I’ve taken note on the estate agents and I’m going to do that today.
I’m just wanting advice on how to get strong contracts like the police or council
Thank you for your time Jess

8 Tom Watson August 23, 2013 at 10:24 am

Hi Jess! Seems like you are doing good, congratulations. As to making contacts… I would go in two routes. FIRST… Number One… make good contacts in the janitorial solution field (where you buy supplies) and inquire about the best solutions to use for that type work (educate yourself so you can seem knowledgeable when you sell the service in part two).

Part two is just start making phone calls to your target market. You could also reach them by direct mail. Also… make mention on your site (plus business card and all other media) that you do that type of work. Getting work will be a combination of you REACHING OUT to your target group and your target group FINDING you and seeing that you perform that type of work.

9 Shell November 14, 2013 at 9:07 pm

Hello Tom,

I’ve found your suggestions to be most helpful, so thank you for sharing your experiences and lessons learned to help others not make the same mistakes. I’m interested in new construction cleaning, but I don’t have construction cleaning experience. What training, certification and or credential would you recommend if any I get?

10 Tom Watson November 15, 2013 at 1:36 pm

Hi Shell! Thanks! The best experience is just doing it. I used to drive around and stop at all construction sites (start small at first) and drop off my business card after asking for the site manager. Normally they don’t have anyone, as they just figure that out as they near to completion.

The cleaning is usually done in two stages. The first clean is a “rough clean”. This mean you basically clean about 80% or so of what needs to be done (you can’t do a fine detail type cleaning because the place will still be a construction site). Once the final days of construction approaches you go in for the “final” clean.

During this time you may still have some people roaming around doing the final parts of their jobs (plumbers and electricians tying up loose ends) but you’ll be able to do what you need to do. All this (stage 1 and 2 cleanings) boil down to HOW LONG you think it will take.

Take your best guess, put a price to it THEN LEARN ALL YOU CAN from that job. Track how close you were to being accurate in terms of pricing and this will be your best teacher. That’s what I did anyway. Hope this helps!

11 cecil December 29, 2014 at 9:50 pm

Please call 913 944 8198 and we can speak about doing business . Thank You

12 syeda June 23, 2015 at 12:46 pm

I need your guide line to increase my cleaning contract l highly appreciate you if you send info in mail adress is 157 vermiltea avenue 1D new york n.y 10034 cell no 646 600 1616 you can text me I have another email youall maxmimum best offer for your corporation you can do waiting

13 Tom Watson June 25, 2015 at 2:51 pm

Hi Syeda! I’m not sure I understand your question. My website has ALL THE INFO you could possibly need to get started. If you are looking for step by step instruction, check out my Start-Up Guides here…

14 maureen December 21, 2015 at 8:58 am

i have just registered acleaning company kindly help on how to get the tenders

15 Tom Watson December 28, 2015 at 10:25 am

Hi Maureen! Take a look at my flyers package (it’s only $29). That is the cheapest way to get contracts. You just need to get the flyers into the hands of those that may need your services. Learn more here…

16 May 7, 2016 at 8:01 am

Hi were 2 mature ladies venturing a new cleaning business have anybody got any suggestions or ideas on how to start up plz thanks

17 Tom Watson May 11, 2016 at 10:00 pm
18 Lina July 6, 2016 at 3:35 am

My name is Msibi Lina

I started my own cleaning business but I don’t know how to find business can you please help me please

thank you

19 Tom Watson September 13, 2016 at 11:54 am

Hi! Sorry for the delay, your message went to spam for some reason. Step one is signing up for the mailing list. I have a free nine part series on getting started. Sign up here:

20 Kellie January 3, 2017 at 5:27 pm

Hi my name is Kellie and I am trying to figure out how to get new clients. My boss started the company two years ago and we are listed on home advisor but, it is going really slow. I decided to take the direction in trying to advertise to companies but have no leads so far. Can you give me some advice on how to go about it.

21 Tom Watson January 8, 2017 at 10:26 am

Hi Kellie! Did you start marketing to Realtors? That’s a must! Also… run ads on Craigslist, it’s FREE. Details here:

22 ronke owunmi January 12, 2017 at 5:48 am

thanks to all your explanation about how to get contented for cleaning services. did u now know any company who need cleaning services that you can introduce to us.

23 Tom Watson January 15, 2017 at 11:39 am

Hi Ronke! Happy to help. And no, I don’t know anyone. Just get your business cards and flyers and get out to those realtors. They are a goldmine!

24 Thelma September 19, 2017 at 5:15 am

Can you please help me find contract for my new cleaning and projects company

25 Tom Watson October 12, 2017 at 12:53 pm

You are the CEO. That is up to you. I can’ only point you in the right direction. You have to do the work.

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