When I was new to the cleaning business my goal was to target certain groups of potential customers. This made the process a little easier to grasp. After all, when you first get started in any new business it can seem overwhelming at first. To attack this problem you need to simplify everything from top to bottom. This is where selective targeting comes into play. So in … [Read more...] about How to “selectively target” customers when you first get started in the business…
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10 Reasons Why Real Estate Offices Are “Goldmines”
I've been screaming from the rooftop for years about the importance of visiting real estate offices. Today I will climb the ladder once more as I break down how powerful this approach is. Visiting these offices has made such a huge difference for me and my company. At the end of the day this is not only easy and cheap to do, it's effective. That's what I call the perfect … [Read more...] about 10 Reasons Why Real Estate Offices Are “Goldmines”
FREE DOWNLOAD: General purpose cleaning flyer
The trusty flyer is a great way of getting the word out about your business. While many times you'll want to "zero in" to a specific market, sometimes you may want to cast a wider net. So in the sprit of being all-inclusive I whipped up a cleaning flyer that helps tell the world you are looking for just about any type of facility to clean. In it you'll find mentions of … [Read more...] about FREE DOWNLOAD: General purpose cleaning flyer
How do you measure your marketing efforts? Simple! Ask this one question…
The only real way to "know" how well you are doing is to measure yourself somehow. For instance if the goal was weight loss, then you would simply get on the scale. If you lost weight then you will "know" that whatever you were doing was working to some degree. If you gained weight then you probably would need to adjust your approach. Well the same is true when it comes to … [Read more...] about How do you measure your marketing efforts? Simple! Ask this one question…
Errors, mistakes and incorrect assumptions. My “early years” in the cleaning business.
As I look back upon my time in the cleaning business it amazes me that I was able to overcome all the errors, mistakes and incorrect assumptions I made. I probably made just about every mistake imaginable at one time or another. Some were big and some were small, but somehow I was able to keep the ship afloat. One "incorrect assumption" I made One of my biggest "incorrect … [Read more...] about Errors, mistakes and incorrect assumptions. My “early years” in the cleaning business.