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Cleaning 4 Profit

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How to ask your customer for a referral

June 30, 2013 by Tom Watson

A customer referral is a “free sale.”

UPDATED 10/16/2021: Are you interested in learning how to turn one customer into two or three? Yea... I thought you would like that! To do so you will need to start asking for referrals. While that tends to turn some people off for fear of being shot down, I'll show you how to do it easily through the use of a "referral letter" you send out to your customer base. I'll include … [Read more...] about How to ask your customer for a referral

How to write an online press release for your cleaning business quickly and easily

June 23, 2013 by Tom Watson

Elements of a good press release

An online press release for your cleaning business is designed to help you increase your online visibility, push your cleaning business to the top of search engines and reach your target market. As a result you'll be able to generate more traffic to your website due to the increase in your search engine ranking which in turn will give you more chances to expand your customer … [Read more...] about How to write an online press release for your cleaning business quickly and easily

How do I motivate my employees to do a good job?

May 26, 2013 by Tom Watson

Tips on motivating your cleaning employees

Once you start your business and have a few people working for you the issue of motivation will need to be addressed in one way or another. This is because you'll soon realize that most everyone you hire won't do the job with the same care and concern that you would. This is a HUGE issue when you are a new employer. Now that kind of makes sense because YOU OWN the business … [Read more...] about How do I motivate my employees to do a good job?

How to clean windows quickly and easily

May 5, 2013 by Tom Watson

Get cleaner windows by using the right tools and techniques.

When I added washing windows to our cleaning portfolio I thought it would be a breeze. Wet window then wipe clean! I had good reason to think that. After all, whenever I saw professional window washers working they made it look so easy. But for some reason when I went out and tried cleaning windows they didn't come out so good. The widows didn't get completely clean AND they … [Read more...] about How to clean windows quickly and easily

The 10% Rule. WHAT it is and WHY it’s IMPORTANT.

April 14, 2013 by Tom Watson

Never let more than one customer have more than 10% of your revenue

When you first start your cleaning business you are really just trying to get some accounts under your belt. I know that when I was new to the game I took just about anything. That approach worked well for me as my goal was to just get some experience AND some money coming in. I knew I needed the experience, and I knew I needed the money. After all, no money = no … [Read more...] about The 10% Rule. WHAT it is and WHY it’s IMPORTANT.

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