Having success in the cleaning business boils down to getting customers that provide you enough profit to make it worth your while to clean. That's a pretty simple definition of what you are trying to do. It applies to those just getting started as well as those looking to expand their operation. Though it sounds easy, putting it into practice can seem overwhelming when you are … [Read more...] about A super simple marketing strategy combined with execution point you towards success
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3 tips that will save you a lot of grief…
I remember all the excitement that came with starting my cleaning business. I was all pumped up and motivated to do a good job. All that enthusiasm showed through when I met potential customers and luckily for me I was hired pretty regularly despite my inexperience. All I had to do now was turn my motivation to do a good job into "results" the customer could see. This meant I … [Read more...] about 3 tips that will save you a lot of grief…
Free giveaways are a great way to drum up business
One of the things I've learned over the years is that when you are prospecting for jobs it's easier to get your foot in the door when you are giving something away. Whatever you are giving away doesn't really have to have a ton of value per say, it just has to be free and useful to the prospect. Then all you need to do is combine it with some marketing info about your company. … [Read more...] about Free giveaways are a great way to drum up business
Case Study on “Perception”. What you see and what the customer see are not always the same.
The cleaning business can be a rather relaxed way to earn a living as many times your "boss" is never really present when you are cleaning. This is probably more true on the commercial side than the residential side, but generally speaking the cleaning crew are the only people around. This means either you or your crew get to go clean a home or office all by yourselves. This … [Read more...] about Case Study on “Perception”. What you see and what the customer see are not always the same.
One simple technique you can use to make more money on one time customers
Today I wanted to discuss how you may want to approach jobs you would normally consider one time jobs. These "one time jobs" are cleaning jobs that you stumble upon due to a referral, your general marketing efforts or some other means. For example lets say you get a call because someone found you via an online search. They call you and ask if you clean windows. Normally … [Read more...] about One simple technique you can use to make more money on one time customers