Everyone hates junk mail. No secret there. I know from personal experience that at least half of my mail hits the trash can before being opened. When your a business owner who does direct mail you need a way around this problem. I have a solution that has worked for me. Make your direct mail more personal. You make your direct mail personal by hand addressing your mail. Many … [Read more...] about Direct Mail Secret
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Bidding Against Competitors
The phone rings and on the other end you have a potential customer calling you for a cleaning quote. This is good news and your all fired up and ready to go. You spend a few moments chatting on the phone and you are just about ready to ask when you can pay a visit. Then the caller drops a bombshell. You will be joined on the bid walk-through with four other cleaning companies. … [Read more...] about Bidding Against Competitors
Grow Slow And Steady
I wanted to do a quick post today on the topic of growing your cleaning business. When you first start out it seems hard to imagine that the little seed (your new company) you planted will ever grow up. It is easy to get impatient and frustrated. You want instant gratification and success. When you don't get it the idea of "I should just quit" starts making headway inside your … [Read more...] about Grow Slow And Steady
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)
The Mini Commercial
Today I'm going to do a quick post on networking. I will pass along some tips that I have learned over the years on how to make the most of the time you spend networking. To network effectively you need a mini commercial. A mini commercial is a quick and to the point synopsis of what you do and why you can help others with your service. Mini commercials are needed for … [Read more...] about The Mini Commercial