Yes you heard right...Ben Franklin helped me start a cleaning business. I know that must sound rather odd, after all Ben Franklin passed away in 1790. Of course I didn't mean he actually assisted me in purchasing supplies and obtaining accounts. It was more along the lines of some of the writings he left behind (Ben Franklin was a prolific writer in addition to the many other … [Read more...] about Ben Franklin Helped Me Start A Cleaning Business
Repetition, the secret marketing ingredient for your cleaning business.
Repetition is defined as an "act that repeats". This "repetition" is the key to your success in the cleaning business. What this means is that you need to be consistently "seen" by your potential customers. How often your "seen" in regards to your business directly effects your bottom line. Now this will apply to each of you differently, as each cleaning company has it's own … [Read more...] about Repetition, the secret marketing ingredient for your cleaning business.
Lack of respect and courtesy cost business owner cold hard cash
A while back I was in a sandwich shop ordering lunch. The shop was busy with patrons both ordering and picking up their meals. This business employs many teenage kids, most probably working their first job ever. I must say however it was running rather smoothly until I heard someone yelling a few feet away. It was the owner of the place screaming at one of the kids who was on … [Read more...] about Lack of respect and courtesy cost business owner cold hard cash
Everything You Do Is Marketing
UPDATED 10/19/2021: Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be from the direct mail sales letter you sent … [Read more...] about Everything You Do Is Marketing
Book Review. Words That Sell by Richard Bayan.
I love books that teach simple concepts and techniques that are easy to implement and use in your business. I feel as though I really get my money's worth out of these types of books. It goes like this for me. I read the book, I make use of the knowledge it contains and shortly after that I profit from that very knowledge. It doesn't get any better than that. It happens … [Read more...] about Book Review. Words That Sell by Richard Bayan.