In order to get your foot in the door with apartment managers you need some type of "hook". Some drop off business cards and others drop off flyers. I was always fond of sales letters. The vast majority of times I would simply mail my sales letter to all the apartment managers within a certain geographic area. I normally included a sales flyer of some kind to go with the sales … [Read more...] about FREE DOWNLOAD: Sales letter and flyer combo for landing apartment complexes
How do you measure your marketing efforts? Simple! Ask this one question…
The only real way to "know" how well you are doing is to measure yourself somehow. For instance if the goal was weight loss, then you would simply get on the scale. If you lost weight then you will "know" that whatever you were doing was working to some degree. If you gained weight then you probably would need to adjust your approach. Well the same is true when it comes to … [Read more...] about How do you measure your marketing efforts? Simple! Ask this one question…
Errors, mistakes and incorrect assumptions. My “early years” in the cleaning business.
As I look back upon my time in the cleaning business it amazes me that I was able to overcome all the errors, mistakes and incorrect assumptions I made. I probably made just about every mistake imaginable at one time or another. Some were big and some were small, but somehow I was able to keep the ship afloat. One "incorrect assumption" I made One of my biggest "incorrect … [Read more...] about Errors, mistakes and incorrect assumptions. My “early years” in the cleaning business.
A good janitorial supply house is like having your own technical support center
When you are new to the cleaning business it seems like you have a lot to learn. It's a new career with new challenges and opportunities. One of the little details that get missed by most beginners is the importance of having a few good "contacts" within the janitorial supply business. Before I get to that point let me clarify that a janitorial supply house is nothing more … [Read more...] about A good janitorial supply house is like having your own technical support center
A super simple marketing strategy combined with execution point you towards success
Having success in the cleaning business boils down to getting customers that provide you enough profit to make it worth your while to clean. That's a pretty simple definition of what you are trying to do. It applies to those just getting started as well as those looking to expand their operation. Though it sounds easy, putting it into practice can seem overwhelming when you are … [Read more...] about A super simple marketing strategy combined with execution point you towards success