When your at home looking over your mail, do you get as excited as me to receive a real letter/note? I'm not talking about the computer generated envelopes that are written in cursive to make you think it is handwritten. I'm talking about an actual handwritten note from a real person. One that displays someone's less that perfect handwriting ability. You know...the one that … [Read more...] about Making It Personal. The Handwritten Note
Archives for June 2010
Creating A Strong Guarantee
Your guarantee matters! People notice them and make purchasing choices based on whether or not the guarantee in question eliminates the risk associated in doing business with a particular company. Your guarantee matters the most when you are courting new clients. Once they know your work, the guarantee seems less important to them. Which makes sense. So the issue is to create … [Read more...] about Creating A Strong Guarantee
Direct Mail Tip – A/B Testing
Many small business owners use direct mail as a component of their overall customer recruitment strategy. This is because direct mail can be focused like a laser on potential clients with a message crafted just for them. It is very effective to say the least. But, it can be difficult to determine how effective the direct mail piece is without some way to measure it. What if … [Read more...] about Direct Mail Tip – A/B Testing
What Your Customers Are Really Buying
Ask yourself the following question. "What do you think influences your customers buying habits?" I bet a large percentage of business owners haven't ever given that question any thought. And that's a real shame, because they don't have any idea what their missing. If you thought your customers are just buying (or not buying for that matter) your cleaning services (or … [Read more...] about What Your Customers Are Really Buying
Promotional Idea – Goodie Bags
What exactly is a Goodie Bag? The quick answer is "whatever you want it to be". In its simplest form it contains promotional material designed to spread either awareness about your company/brand or to trigger a response such as a service inquiry/sale. The act of spreading "awareness" is generally left up to the giant corporations who can afford that type of campaign. While … [Read more...] about Promotional Idea – Goodie Bags