As you get some experience in the cleaning business you will learn that not all customers will be happy customers. There are many reasons for this. Some are fixable and some are not. Most problems are the result of a lack of communication from the start. Unhappy customers will manifest themselves in different ways. Sometimes what the customer asks of you during the bidding … [Read more...] about You Can’t Make Them All Happy
Archives for May 2010
Hit The Ground Running
I often get asked "If you were starting your cleaning business today, what would you do to spread the word your in business? That's easy. I would tell everyone I know and have ever known that I now own my own cleaning business. This includes not only close family and friends. It would also include people I have a casual association with. This would include my doctor, … [Read more...] about Hit The Ground Running
Building A Better Business Card
Let me start by rendering my opinion on many of the business cards I see day to day. Most are not worth the recycled paper they are printed on. It's sad to say but many people put next to no thought or creativity into the creation of their business cards. And by extension, next to no thought into every other facet of their business. This is why most businesses fail. Simply not … [Read more...] about Building A Better Business Card
Direct Mail Secret
Everyone hates junk mail. No secret there. I know from personal experience that at least half of my mail hits the trash can before being opened. When your a business owner who does direct mail you need a way around this problem. I have a solution that has worked for me. Make your direct mail more personal. You make your direct mail personal by hand addressing your mail. Many … [Read more...] about Direct Mail Secret
Bidding Against Competitors
The phone rings and on the other end you have a potential customer calling you for a cleaning quote. This is good news and your all fired up and ready to go. You spend a few moments chatting on the phone and you are just about ready to ask when you can pay a visit. Then the caller drops a bombshell. You will be joined on the bid walk-through with four other cleaning companies. … [Read more...] about Bidding Against Competitors