Testimonials can be a powerful force in your cleaning business if you take the time to ask for them. Lets think for a moment why that is. When you talk about your product or service you are decidedly one sided. Of course this is because you have a vested interest in promoting the positives of your company. That interest is your bottom line. Which when boiled down is nothing … [Read more...] about Why Testimonials Matter
Archives for May 2010
What You Can Learn From My High Cable Bill
My wife Sue came to me today with news concerning our cable bill. The monthly price has become a topic of conversation in our home lately as the price jumped to $158.00 per month recently. This of course set off alarm bells in Sues head because she knows we do not watch $158.00 worth of TV. Aside from the late night news and the occasional hockey game our TVs sit dormant most … [Read more...] about What You Can Learn From My High Cable Bill
Voicemail Intervention (Part 2)
No I am not suggesting you record a rap song! Your probably quite happy about that! But we can use the power of differentiating ourselves through the creative use of our voicemail. Just like when I was a teenager and all the messages sounded the same, the same is true of business voicemail today. It is bland and unoriginal with nothing memorable about it. It does not have to … [Read more...] about Voicemail Intervention (Part 2)
Voicemail Intervention (Part 1)
Many years ago I learned about differentiating myself as a teenager. I unexpectedly learned how it could benefit me. Now I think of how it can benefit my company (and yours). But first let me roll back the clock to an earlier time. Keeping in touch with friends when I was younger was a little different than it is today. You had to call someone's house to get a hold of them. If … [Read more...] about Voicemail Intervention (Part 1)
Just Showing Up May Get You Hired
As I stare at the front of my home one thing stands out. The front steps. Not because they are particularly sub-standard, or for that matter a piece of art. But because they are just so very average looking. A slab of concrete with four steps and a upper and lower landing. So my wife and I decided to investigate having them dressed up a little. Having the area completely … [Read more...] about Just Showing Up May Get You Hired