House cleaning flyers are a staple of the home cleaning business marketplace. They are not only cheap to produce, but when done correctly they also deliver big results.
Needless to say, I’m a big fan of using house cleaning flyers to market and promote my business. In fact I have used them in just about every single marketing campaign from day one.
Sometimes I use them all by themselves to generate leads while at other times I use them to draw out and highlight the major offer of a sales letter I’ve sent them. Both techniques have worked extremely well for me over the years.
One of the biggest keys to have success with a house cleaning flyer is to craft one with a personal message that resonates with the reader. You need to drive home why the potential customer needs to call you. To do that you need to know a little bit about what motivates your ideal customer.
Generally speaking there are many “motivators” for someone to hire a cleaning service. Some people may just not like to clean for whatever reason while others simply don’t have the time.
I could go on and on and I’m sure you could too. And incidentally that is why you should have more than just one or two house cleaning flyers in your marketing arsenal. You should have as many as possible! After all there are many different types of people, and you want to market to them all at one time or another.
So with that in mind, I decided to create a house cleaning flyer that address one of the major motivators that drives homeowners to choose a cleaning service to clean their home. A lack of time! If you think about it, we all complain about time. We never have enough for one reason or another.
Using “time” as a marketing point is one of the best angles you’ll ever have to create a desire for your service. If you can build one that is “just right”, the homeowner will CRAVE your service like a baby looking for it’s bottle! Take a look at the house cleaning flyer below and we will chat about it briefly on the other side.
House cleaning flyer that is focused on the homeowners lack of time.
As you can see from the headline I used, I put a little “twist” on the traditional layout. Many times a good headline will ask a question, but this time I decided to make a “statement” instead. One that appealed to their sensibilities.
I followed up with a picture that connected perfectly with what cleaning companies actually do, ”clean”. Then I cut to the chase pretty quick. I made a short mention that acknowledges (and by default “reminding” them) the fact that time is probably in short supply in their household. Then I went about my business telling why my company was different and how we could help them.
Every word needs to have a clear purpose, as you only have so much space to tell your story. So with that in mind I kept it brief and wrapped it up by asking for them to make the call. The tagline was an extra add-on that “implies” our service will save them time. Which it no doubt will!
If you are interested in this flyer and a bunch more just like it, I encourage you to consider the printed version of my course House Cleaning For Beginners as it comes loaded with a great selection of flyers and sales letters you can use to jump-start your own house cleaning business.