February 2011

Don’t fudge your way through things

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by Suzanna Watson on February 26, 2011

If a customer asks you a question that you don’t know the answer to, what do you do? Do you tell the them the truth, or do you try to fudge your way through it and hope they don’t notice? Of course the best answer is always the honest answer. That’s no secret. So this leads to two possible […]

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Getting Organized And Getting Started

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by Tom Watson on February 25, 2011

Getting started in your own cleaning business can seem like a daunting task. You need to do so many things to get going, that it makes your head spin. So many people let their dream die at the starting gate because of this, which is sad because overcoming this dilemma is very easy to do. With […]

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Simple Tips On How To Get More Referrals

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by Tom Watson on February 22, 2011

One of the best ways to grow your cleaning business is through referrals. Referrals give you the luxury of potentially adding more revenue and profit without the added expense of a traditional marketing campaign. Another benefit of referrals is that when someone is referred to your company, they are “pre-sold” on your services. This increases […]

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5 Tips For Making A Great First Impression

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by Tom Watson on February 19, 2011

When you start your cleaning business, what do most of you think of first? Getting customers! So far so good, you’re on the right track. After all, you won’t last very long if you don’t find some cleaning accounts real quick. The next part of the process is where some people get tripped up though. This is because […]

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How To Manage Customer “Expectations”

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by Tom Watson on February 18, 2011

Starting a cleaning business means you will have your fair share of customer contact. Most of this customer interaction will go quite well with no problems to speak of. Sometimes however this serene “calm” is broken by an irate customer. In many cases this “calm” will be broken right off the bat, from a customer that […]

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Richard Branson, the famous billionaire and owner of Virgin Airways never had one. Andrew Carnegie, an industrialist from our not too distant past didn’t either. Do you know what I’m talking about? Ready for the answer…a formal education. Isn’t that just an amazing thought? Two of the worlds wealthiest people, but neither made it to high school, […]

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What 4 Dozen Bagels Can Do For Your Marketing

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by Suzanna Watson on February 9, 2011

Did I just imply that bagels would help you market your cleaning business? Yes…I did. But before I get to the bagels part, let me start at the beginning. I know quite a few realtor’s, and quite a few realtor’s know me. The reason behind this is the fact that I actively seek this demographic and market my […]

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Stand out from the competition (and close the deal)

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by Tom Watson on February 2, 2011

Today we’re going to speak to how to put some “space” between you and your competitors. Differentiating yourself is not nearly as difficult as you may think, and it can be accomplished virtually instantly. It starts off with simply being prepared to do business when you first meet the potential customer. Are you well dressed […]

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