January 2011

Lessons from Lee Iacocca

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by Suzanna Watson on January 30, 2011

A customer of ours was giving away some old books that were laying around his home. He asked me to take a moment to browse the pile. “You might find something interesting” he said. I glanced at the pile and stumbled across Lee Iacocca’s autobiography. The book was quite a few years old, it was published in 1985. As I started to page though the book, […]

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Why join a business association?

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by Suzanna Watson on January 21, 2011

Answer: It’s great way to make friends, spread the word about your company and get more business in the process. As I have mentioned in the past, joining several networking groups is a great idea for your cleaning business. One of the networking groups I joined about a year ago (a local small business association), asked if I would […]

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Your stationary, make it stand out!

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by Suzanna Watson on January 16, 2011

During the process of establishing your new business, keep in mind that everything you do will be judged. The people doing the judging will be all your potential customers. So to make a long story short, the “details” matter. We have talked quite a bit about “perception“, and how important it is to the overall success of […]

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Is your business card earning it’s keep?

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by Suzanna Watson on January 14, 2011

Your business card is one of the first marketing tools you will invest in. It is also one of the most wasted in terms of getting people to buy your service. I know, you have all the vital stuff included like your business name, your phone, fax, cell, email and maybe even your web site too. But there […]

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Adding Value To The Customer Relationship

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by Tom Watson on January 11, 2011

How do you add value to your customers? Now you must be wondering, what “value” I’m talking about”. I know you know how to clean, and there is value in that, but that’s not what I’m talking about now. Value goes beyond just cleaning for someone and collecting a check for your effort. Ideally you want to extend your […]

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Getting State, County and Municipal Contracts

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by Suzanna Watson on January 8, 2011

I am often asked; how do you get cleaning contracts for State, County and Municipal cleaning accounts? The answer is quite simple in most cases. These cleaning contracts get put out to bid by the various agencies involved. All you need to do is be on the lookout for them, and ask a few questions about the […]

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Building A Team

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by Tom Watson on January 5, 2011

When you are just starting to get your cleaning business off the ground it’s easy to get overwhelmed by it all. After all, it seems like there is just so much to learn. And if you are a control freak like me, you want to become an expert at everything you do. But that’s not […]

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