Ask yourself the following question. "What do you think influences your customers buying habits?" I bet a large percentage of business owners haven't ever given that question any thought. And that's a real shame, because they don't have any idea what their missing. If you thought your customers are just buying (or not buying for that matter) your cleaning services (or … [Read more...] about What Your Customers Are Really Buying
to start a cleaning business
Avoid The Advertising Vultures
When you are new to the business world it will not be long before the advertising vultures show up. These folks make their living off your inexperience. You normally meet them at networking functions, however telemarketing is another weapon for them. In the early stages of your career it is difficult to spot them. They seem so nice and intently interested in your new … [Read more...] about Avoid The Advertising Vultures
7 Sure Fire Ways To Keep Your Customers Satisfied
When you own your own cleaning business you soon realize the importance of keeping customers satisfied. At the end of the day you worked hard to get them and now you want to keep them in a blissful state as long as possible. You don't want them to ever leave you. Those checks in the mailbox are a real treat! When the customer is happy they are much more easy to manage not to … [Read more...] about 7 Sure Fire Ways To Keep Your Customers Satisfied
Hit The Ground Running
I often get asked "If you were starting your cleaning business today, what would you do to spread the word your in business? That's easy. I would tell everyone I know and have ever known that I now own my own cleaning business. This includes not only close family and friends. It would also include people I have a casual association with. This would include my doctor, … [Read more...] about Hit The Ground Running
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)