When you operate your own cleaning business, you can't just blend into the woodwork like everyone else. You need to let the world at large know that you are a different flavor, one with no bitter after-taste. Why is that? Well... just like many other "service" professions, the cleaning business suffers from an image problem. Unfortunately many people have low expectations … [Read more...] about Why You Need To Be Different
differentiate
Voicemail Intervention (Part 2)
No I am not suggesting you record a rap song! Your probably quite happy about that! But we can use the power of differentiating ourselves through the creative use of our voicemail. Just like when I was a teenager and all the messages sounded the same, the same is true of business voicemail today. It is bland and unoriginal with nothing memorable about it. It does not have to … [Read more...] about Voicemail Intervention (Part 2)
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)