I'm going back to the "mailbag" today, which means I'll be sharing my two cents on some questions that folks have asked me lately. Today makes the third installment of this series. The second one is here and the first one is here in case you missed it. If you are new around here, I'll make mention that I try to answer as many questions as possible via email. So if you have … [Read more...] about The Mailbag Volume 3: Answering some common questions about the cleaning business…
New
Deals are “made or lost” when meeting people in person. So act confident and be prepared to “save their day”.
See the picture of this guy to the right? That's how you need to be "viewed" by potential customers. When a person and or company calls YOU, that indicates they have a PROBLEM of some kind. It could be anything! Perhaps they are hiring a cleaning company for the first time and need some guidance, or maybe their current company is letting them down so they require someone to … [Read more...] about Deals are “made or lost” when meeting people in person. So act confident and be prepared to “save their day”.
Don’t TELEGRAPH the fact you are a “new business owner” when just starting out…
Obviously I get a lot of emails concerning start-up related questions. Many of them revolve around reaching out to people and or companies and trying to get their business. One of the main issues people have concerns writing a cover letter, letter of introduction or simply how to "break the ice" with potential customers. And out of that group of questions, many people worry … [Read more...] about Don’t TELEGRAPH the fact you are a “new business owner” when just starting out…
6 Psychological Sales “Triggers” that help turn LOOKERS INTO BUYERS
Marketing is one of the most important aspects of running a business. The better you are at it, the more revenue you'll create. So if you can improve your skills just a little bit, you will earn one heck of a great living doing whatever you do, provided you priced the product or service correctly. So the question becomes how do we improve ourselves in this regard? One of the … [Read more...] about 6 Psychological Sales “Triggers” that help turn LOOKERS INTO BUYERS
Top 10 things to avoid when meeting a residential cleaning customer
It's no secret that one of the best ways to grow your cleaning business is by making every single customer WILDLY HAPPY they chose you as their provider. While there are a lot of moving parts to making a customer happy enough to tell others how great you are, I'm going to focus on some that may be "off the radar" for a lot of beginners. Top 10 things to avoid when meeting … [Read more...] about Top 10 things to avoid when meeting a residential cleaning customer