Let me start by rendering my opinion on many of the business cards I see day to day. Most are not worth the recycled paper they are printed on. It's sad to say but many people put next to no thought or creativity into the creation of their business cards. And by extension, next to no thought into every other facet of their business. This is why most businesses fail. Simply not … [Read more...] about Building A Better Business Card
Experienced
Direct Mail Secret
Everyone hates junk mail. No secret there. I know from personal experience that at least half of my mail hits the trash can before being opened. When your a business owner who does direct mail you need a way around this problem. I have a solution that has worked for me. Make your direct mail more personal. You make your direct mail personal by hand addressing your mail. Many … [Read more...] about Direct Mail Secret
Bidding Against Competitors
The phone rings and on the other end you have a potential customer calling you for a cleaning quote. This is good news and your all fired up and ready to go. You spend a few moments chatting on the phone and you are just about ready to ask when you can pay a visit. Then the caller drops a bombshell. You will be joined on the bid walk-through with four other cleaning companies. … [Read more...] about Bidding Against Competitors
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)
The Mini Commercial
Today I'm going to do a quick post on networking. I will pass along some tips that I have learned over the years on how to make the most of the time you spend networking. To network effectively you need a mini commercial. A mini commercial is a quick and to the point synopsis of what you do and why you can help others with your service. Mini commercials are needed for … [Read more...] about The Mini Commercial