UPDATED 10/17/2021: One of the greatest salesman to ever walk the earth once said the following "Don't sell the steak, sell the sizzle". Elmer Wheeler coined that phrase during the 1940's. He is a true legend to anyone who has studied the science behind writing sales letters that "sell". Though that time period seems like an eternity ago, his approach to sales remains as … [Read more...] about How to create a sales letter that gets you customers
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How to handle “payroll” in your cleaning business
Many of us when starting a cleaning business do the work ourselves in the beginning. This means no payroll headaches to speak of. All of that changes after you bring your first employee on board. Once that happens, you need to "keep track of it all". This is no small matter, as you need to be "spot on" whenever it comes to all the various elements of handling payroll. For … [Read more...] about How to handle “payroll” in your cleaning business
The absolutely worst thing you could do when hiring employees is…
The answer is NOT training them properly. At the end of the day, it pays to train them correctly when first hired. A common complaint many have is that it takes time and money to train new team members. I must say that is a VERY SHORT-SIGHTED way to look at the issue. Why? Because training doesn't cost, it PAYS in the LONG RUN. The returns you will get from a well-managed … [Read more...] about The absolutely worst thing you could do when hiring employees is…
Hiring 101. The “mirror” test and why you should avoid it at all costs.
If you have been in business for any length of time, you probably know EXACTLY what the mirror test is. Simply stated, it's a time-tested method for hiring people to fill open positions in a company. It's safe to say, this technique is used by countless small business owners from around the world. Sadly, this well used "technique" doesn't work all that well. For those of you … [Read more...] about Hiring 101. The “mirror” test and why you should avoid it at all costs.
Your cleaning business flyers need to be on target.
UPDATED 10/18/2021: The commercial cleaning flyer is a tried and true method of getting customers for your cleaning business. You pass them out by hand, include them in your direct mail pieces and leave them wherever your customers can find them. The goal of the sales flyer is to zero in on its target market and create just enough of an emotional pull to get the prospect to … [Read more...] about Your cleaning business flyers need to be on target.