Starting a cleaning business means you will have your fair share of customer contact. Most of this customer interaction will go quite well with no problems to speak of. Sometimes however this serene "calm" is broken by an irate customer. In many cases this "calm" will be broken right off the bat, from a customer that is brand new to your company. The customer may call … [Read more...] about How To Manage Customer “Expectations”
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What do Richard Branson and Andrew Carnegie have in common?
Richard Branson, the famous billionaire and owner of Virgin Airways never had one. Andrew Carnegie, an industrialist from our not too distant past didn't either. Do you know what I'm talking about? Ready for the answer...a formal education. Isn't that just an amazing thought? Two of the worlds wealthiest people, but neither made it to high school, let alone college. I'm … [Read more...] about What do Richard Branson and Andrew Carnegie have in common?
What 4 Dozen Bagels Can Do For Your Marketing
Did I just imply that bagels would help you market your cleaning business? Yes...I did. But before I get to the bagels part, let me start at the beginning. I know quite a few realtor's, and quite a few realtor's know me. The reason behind this is the fact that I actively seek this demographic and market my cleaning companies services to them. After all, this market is … [Read more...] about What 4 Dozen Bagels Can Do For Your Marketing
Stand out from the competition (and close the deal)
Today we're going to speak to how to put some "space" between you and your competitors. Differentiating yourself is not nearly as difficult as you may think, and it can be accomplished virtually instantly. It starts off with simply being prepared to do business when you first meet the potential customer. Are you well dressed and groomed? Do you have your business card ready … [Read more...] about Stand out from the competition (and close the deal)
Lessons from Lee Iacocca
A customer of ours was giving away some old books that were laying around his home. He asked me to take a moment to browse the pile. "You might find something interesting" he said. I glanced at the pile and stumbled across Lee Iacocca's autobiography. The book was quite a few years old, it was published in 1985. As I started to page though the book, he saw my interest and … [Read more...] about Lessons from Lee Iacocca