Getting the phone to ring regularly is what we all seek. Making that happen can be tough because we tend to make simple mistakes that sabotage our efforts. This is because it's really easy to get so wrapped up in the day-to-day grind that we lose sight of the big picture. It's almost unavoidable, so we just have to accept that fact and do our best to stay on track within our … [Read more...] about How we “sabotage” our marketing efforts…
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Get your simple one page goal setting template…
When it comes to setting some business goals for the new year, most people talk a good game but don't actually do anything other than daydream about it. The reasons for this are many, but at the top of the list is the perception that it's very time-consuming. While setting goals does take some time, it doesn't need to be horribly complicated. So in the spirit of keeping … [Read more...] about Get your simple one page goal setting template…
The inside scoop on cleaning apartment complexes. The good, the bad and the ugly.
UPDATED 10/17/2021: The topic of cleaning apartment complexes comes up pretty regularly when discussing the commercial cleaning market. It's a subject I know rather well, as I did more than my fair share of it for the first few years I was in business. Some of you may have known that as I touch on the topic in my newsletter from time to time. Anyway, cleaning them all was quite … [Read more...] about The inside scoop on cleaning apartment complexes. The good, the bad and the ugly.
You need to create offers your potential customers simply can’t refuse…
UPDATED 10/17/2021: The act of getting your marketing and promotional material in front of your target market is only half the battle. The other half is getting them to TAKE ACTION. In other words, that "action" is convincing them to call you. This may seem easy to do, but it's not. Your target market gets BOMBARDED with all types of offers on a daily basis. Know how I know … [Read more...] about You need to create offers your potential customers simply can’t refuse…
How to do “more than asked” WITHOUT giving it away for “free”…
How do you "add value" to the customer without doing it for free? That's the question we all face. It can be like walking a tightrope in a sense. You need to separate your company from the rest of the pack yet do so in a way that doesn't squeeze the purse strings. It doesn't seem easy, but it really is! Need an example? Consider the baker at the corner bakery who throws in an … [Read more...] about How to do “more than asked” WITHOUT giving it away for “free”…