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Don’t let the stupid stuff get you in trouble. 4 case studies you can learn from.

July 14, 2013 by Tom Watson

I've been in business for a while and have seen many companies get fired for one reason or another. If you think about it, the only way I get hired is by some other poor soul getting fired. The flip side of that is that I've also been canned a few times. I'm not proud of that but it happens every now and again. Needless to say, I've learned a lot over the years. It's this … [Read more...] about Don’t let the stupid stuff get you in trouble. 4 case studies you can learn from.

Why it’s incredibly important to act confidently when first meeting potential clients

July 7, 2013 by Tom Watson

Confidence is important if you plan on starting a business.

No one intangible has more power over your potential success or failure in your business career than CONFIDENCE. When you have it things tends to come easily to you but when you lack it... you never seem to be able to obtain what your reaching for. What exactly is confidence? Confidence can be hard to put your finger on but to me it boils down to this as far as being a … [Read more...] about Why it’s incredibly important to act confidently when first meeting potential clients

How to ask your customer for a referral

June 30, 2013 by Tom Watson

A customer referral is a “free sale.”

UPDATED 10/16/2021: Are you interested in learning how to turn one customer into two or three? Yea... I thought you would like that! To do so you will need to start asking for referrals. While that tends to turn some people off for fear of being shot down, I'll show you how to do it easily through the use of a "referral letter" you send out to your customer base. I'll include … [Read more...] about How to ask your customer for a referral

How to write an online press release for your cleaning business quickly and easily

June 23, 2013 by Tom Watson

Elements of a good press release

An online press release for your cleaning business is designed to help you increase your online visibility, push your cleaning business to the top of search engines and reach your target market. As a result you'll be able to generate more traffic to your website due to the increase in your search engine ranking which in turn will give you more chances to expand your customer … [Read more...] about How to write an online press release for your cleaning business quickly and easily

How to get prospects to TAKE ACTION and call you

June 16, 2013 by Tom Watson

Tell the prospect what needs to be done to get to the next step.

Though the process may seem complicated the only goal of your marketing material is to get the prospect to do one thing. That is TAKE ACTION and call you as soon as possible. This can be difficult given the extremely fast pace of today's world. Life seems to move a lot faster nowadays and getting people to stop for a minute to call you is like trying to stop a moving train. … [Read more...] about How to get prospects to TAKE ACTION and call you

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