UPDATED 10/12/2021: When I first started my cleaning business I worked very hard at making the phone ring. I was handing out flyers, networking up a storm and mailing out direct mail letters at an astonishing rate. Did all that effort work? In a nutshell...YES. The phone started to ring alright. In fact is started to ring like crazy. I didn't land every job when the phone … [Read more...] about Communicating Expectations
The anatomy of creating an offer your potential customers can’t refuse
UPDATED 10/18/2021: Want to take a guess as to what the two most important parts of any marketing or advertising copy are? The first one is pretty easy to figure out. It's the headline. After all, if the reader doesn't like the headline, they don't bother reading the rest of the copy. Now that we know why the headline is key, lets discuss what comes in a close second in … [Read more...] about The anatomy of creating an offer your potential customers can’t refuse
What does it cost to start a cleaning service?
Many people have been writing in and asking us "what's the cost to get started in your own cleaning service". While there is no real "exact" cost as everyone will do things differently, I can give some ballpark estimates that should clue you in. But before I get to pricing, I want to make mention that most people make two major miscalculations when considering starting their … [Read more...] about What does it cost to start a cleaning service?
Learn how to create a profile on LinkedIn
If you are starting a business and looking for another avenue to connect with potential clients then LinkedIn is for you. In case you haven't heard, LinkedIn is a great place to connect with anyone from like-minded people to past classmates. The connections are just plain unlimited when you have over 100 million users signed up worldwide. The following tutorial will give you … [Read more...] about Learn how to create a profile on LinkedIn
56 Tips For Running A Profitable & Efficient Company
Running your own business is not rocket science, though many see it that way when just getting started. As Sue and myself are quite fond of saying here at Cleaning 4 Profit, all you need to succeed is some common sense and a good dose of determination to see yourself through the process. I know that may sound like a rather simplistic approach, but it's true. Running your … [Read more...] about 56 Tips For Running A Profitable & Efficient Company