It’s no secret that advertising your business can be rather expensive. This is especially true for beginners who lack excess capital.
So the goal is to maximize the cheap ways to grow your business as much as possible so that you can get some revenue coming in.
From there you can spend whatever customer money you have coming in to promote your business. At the very least it should reduce what you put out-of-pocket if you play your cards right. Then if you do a good job, you should get referrals. Over the years I’ve benefitted quite a bit by having people refer work my way. I’ll share a few below:
A local janitorial warehouse owner – When I first got my start in the business I looked around for a place to purchase my supplies. One of the first places I went to was a large janitorial supply house not too far from where I live. I had the good fortune of meeting the owner of the business.
This guy knew a lot of people! Some of them would ask him if he knew any good cleaning companies they could hire. He gave my name out a few times over the years. One was a pizza place that brought in almost $600.00 per month. I had that place for many years. Over $23,000 in revenue from that one customer!
The foreman of a local developer – I stumbled across this guy by mailing some info about my business to him. He hired me a few times and liked both me and my wife, not to mention the work our company did for him. As a result he was always looking to refer business my way.
One was an IT company that was renting out one of the units he was responsible for. I landed that job, and it paid me over $500.00 per month for several years. I also did a fair amount of carpet cleaning for them too. This account totaled roughly $29,500 during this time.
Construction company manager – This particular company does a lot of business with various state governments and municipalities, and we also happen to be their cleaning company for their headquarters. As a result they have referred us over the years to the partners they work with.
This resulted in us getting hired to clean several DOT (Department of Transportation) offices over the years. These were never big money type gigs, but every little job helps. This person also referred us to a another large facility in town which we have cleaned for several years now!
As you can see, getting referrals can be a great way to grow your business. You just need to put yourself in a position to get them! Do good work once hired, keep in contact with those who hire you, aim to improve how you serve the account and above all don’t be afraid to ask them if they know of anyone else who may need your services.