November 2010

Everything You Do Is Marketing

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by Tom Watson on November 28, 2010

Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be […]


Book Review. Words That Sell by Richard Bayan.

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by Tom Watson on November 27, 2010

I love books that teach simple concepts and techniques that are easy to implement and use in your business. I feel as though I really get my money’s worth out of these types of books. It goes like this for me. I read the book, I make use of the knowledge it contains and shortly after that I profit from that very knowledge. […]


When you run your own cleaning business you need to learn how to get the phone to ring, and you need to do it fast, not to mention consistently. Having a well balanced attack plan, one that is multi-faceted, works best. A hard to stop marketing arsenal would included elements of direct mail, networking, referrals, […]


Quotes To Live By

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by Suzanna Watson on November 20, 2010

Sometimes you come across quotes in books, magazines or on the Internet that you just want to share with others. We may not always recognize the names attached to the quotes, but they tell a great story about human nature and also ring true for running a business. Each of the following quotes can easily […]


You are thinking about, or just started, your own cleaning business. You are full of ambition, energy and enthusiasm. But now you need some cleaning accounts under your belt (at least a few to just get your feet wet and get some money coming in). Well not too long ago I was in your shoes (about […]


Advertising Your Cleaning Business On Craigslist

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by Tom Watson on November 14, 2010

Advertising your cleaning business on Craigslist ( is a absolute must in today’s world. This is true for both the beginner and the experienced cleaning company owner for several reasons. The first one is rather obvious, because it’s free! The second main reason is because it works extremely well. Craigslist is vastly different from other […]


Analyze This…Motivation, Enthusiasm & Fun

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by Suzanna Watson on November 9, 2010

Today I want to talk about your motivation for starting a cleaning business. If you are starting your own cleaning business just for the money, you may be starting it for the wrong reason. Lets analyze why. Money is a great motivator, but you will go nowhere if that is your only reason for starting your […]


I don’t know about you, but once I get working in my office I kinda go into a trace. I kick out one task after another once I really get myself going. But then the inevitable happens…the phone rings. Now you would think having the phone ring is a good thing (and it is to be sure). […]