At the end of the day your marketing, your ability to sell, your brand and whatever credibility your business possesses comes down to one thing. TRUST. If you possess that trust, you have yourself one successful cleaning business. If you don't, well lets just say you are going to have a rough time of it. To put this in a different perspective, think of any personal or … [Read more...] about It All Boils Down To Trust
customer loyalty
Don’t fudge your way through things
If a customer asks you a question that you don't know the answer to, what do you do? Do you tell the them the truth, or do you try to fudge your way through it and hope they don't notice? Of course the best answer is always the honest answer. That's no secret. So this leads to two possible responses when faced with this situation. The first is, "I can't answer that but I can … [Read more...] about Don’t fudge your way through things
Giving Thanks To Your Customers
With Thanksgiving now in the rear-view mirror, the start of the holiday season is upon us. As we send out our Christmas cards, decorate the house, bake the cookies, shop for gifts and plan the food for the holiday meals, lets make sure we give thanks for all we have and are able to do. An important part of giving thanks is remembering how got you there. Success in the … [Read more...] about Giving Thanks To Your Customers
Signs Of A Looming Problem
During the course of your career you will become well versed in the warning signs that indicate trouble is brewing with an account. When you are new you may lack the ability to read the tea leaves. This lack of knowledge can result in you learning many costly lessons. There is nothing worse than going through the trouble of acquiring a new customer (both the cost and time … [Read more...] about Signs Of A Looming Problem
Building A Loyal Customer Base
To have lasting success in the cleaning business you need to keep the customers you worked so hard to get. This is easier said than done if you are not prepared. It is not uncommon to forget about your current customers in your quest to acquire new ones. This creates a vicious cycle. Before long you need to replace the customers you lost just to keep your revenue stable. If … [Read more...] about Building A Loyal Customer Base