UPDATED 10/15/2021: Looking for a good way of marketing your house cleaning business with very little out of pocket costs? If so read on!
When you already have a home you clean in a neighborhood, why not market to the neighbors? Or the ENTIRE neighborhood!
If you don’t have any houses to clean yet, don’t fret, as this real simple approach using Avery brand door hangers will work for you too. One of the greatest ways to maximize your profits is by eliminating all the travel between accounts.
By marketing to a single part of town, such as a large neighborhood, you can keep the time spent in the car to a minimum. And one of the best ways you can do this is by creating some door hangers and going door to door.
Avery Door Hangers 16150
Avery is a company that’s been around for a very long time and they make labels for a variety of different purposes. You basically just purchase the labels then use one of the templates provided to craft your door hanger.
Take a quick peek at what the Avery labels look like in the box by viewing the image on the left. Then go to your local office supply store or the Avery website to look up product number 16150 in the search box to discover more information about the product.
You are also able to customize the door hangers online at their website then print them on your own printer. This is a nice option for those who aren’t too savvy with the templates provided.
Tips for using door hangers
Door hangers are nothing more than a specialty flyers that has a cut-out so it fits on a doorknob. They are easy to create and allow you to craft a message that creates interest in your service.
Your goal is to use the space given as best as possible. Remember, you don’t have much real estate to use, so it’s vital you get it right.
You need a good headline that grabs the readers attention to start with. Then you want to stay on point. Don’t try to fit too much information into a small place (this is a case where less is more).
From there you’ll want to make sure you make use of the door hangers to blanket the entire area. Giving away just a few dozen won’t get it done. Give out a hundred or more for best results.
You can also check out Avery door hanger products over at (paid link) Amazon.
Please note: As an Amazon Associate I earn from qualifying purchases. I may be an affiliate for products that I recommend. If you purchase any items through my links odds are I’ll earn a commission of some kind. I only recommend products and services that I have used or think may be useful to those starting or operating a cleaning business.
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Hello Tom
I want to let you know that I love the information you give but there are a lot of neighborhoods where there is no solicitation allowed what can i do.
Hi Shekima! Most would look the other way on door hangers, but if in doubt, go to town hall and ask if there is an “application fee” for handing out door hangers. Some towns allow you to pay a small fee in exchange for going door to door with the door hangers.
As far as what else to do… visiting real estate offices and joining networking groups are two other very worthwhile efforts that pay dividends. The key is looking good, acting professional and having good marketing material (business cards, flyers etc…).
Alright Tom, thanks! Ill definitely put those moves into play 😉
Good luck and keep me posted!
Thank you Tom,however,for those that can afford cleaning in my locality,you can’t have access to their door but iron gate leading to the compound.what should I do
Hi Emmanuel! In that case you’ll need to mail to them instead. It will cost more that way to reach them and get your material in their hands but sometimes your options are more limited depending on situations like that.
What to wear when going out to make a sales pitch?
Look your best. This doesn’t mean a suit and tie (thought that would not hurt), but just think of it as a job interview (which it is in a sense).
Can you use door hangers for commercial clients?
Hi Mo! I would. They are cheap enough PLUS it only take one person to say YES for it to be a HUGE success. Let’s say you spent $200 on door hangers and you landed JUST ONE customer. One customer (even a small one) would net you at least $200.00 month. That would come to $2,400 profit over the course of a year for just a $200 investment. By the way… check out this site (don’t know anything about them, but it’s VERY cost effective): https://www.doorhangers.com/category
I have many clients who live in HOA communities. I would love to obtain the neighbors as clients too. Most of these communities have signs posted about soliciting. Is there any way around this to distribute hand-outs or is mailing my only option?
Hi Joanna! Direct mail is the answer I would think. There is probably no way around that one.