I’m always on the look out for interesting facts, figures or studies that have been done about business.
Sometimes I find some really cool info, while other times I look and look but can’t find anything. You win some, you lose some I suppose.
But in the last few weeks I have stumbled across a few things that were interesting, to me anyway, and I would like to share them with you today. Nothing earth shattering here, just some kernels of knowledge that may or may not benefit you at some point in your career. OK… let’s get started.
Should you or should you not respond to bad reviews online?
The short answer is YES, you should respond. Silence is almost never a smart response to a bad review. Why? Because research shows that:
* Those who saw a company respond to a negative review reported an increase of 116% in purchase intent
* 71% of customers changed their perception of the company after seeing a public response to a reviewer
* Those who saw a company response offering a refund, upgrade, or exchange to a disgruntled customer were 92% more likely to purchase than those who saw no response
* Company responses were much more likely to be voted as “helpful” by readers.
At the end of the day customers want to see that your company cares about their concerns. So do your best to thoughtfully respond to bad online reviews and make the best out of a bad situation in the process.
Is it better to submit a bid in person (going over it with them), or to hand it in so they can go over it themselves?
There was a study done where two identical bids were submitted for review to control groups. They were identical in every way possible, yet the one that was given verbally won out more often than not.
It turns out that it’s better to do it in person because YOU reading the words is much better than THEM reading the words. The study indicated that people glean a lot from HOW we use our voice.
Our speech conveys our capacity to think, ability to reason plus our thoughtfulness and intellect. So basically if you are comfortable making a presentation, then do whatever you can to deliver the bid in this fashion. It may not always be possible, but it’s worth the effort if they give you the chance.
What day of the week is the most productive?
Studies indicate it’s Tuesday. No reason was given as to “why”. So when you get that BIG JOB and need it done in one day, schedule it on Tuesday!
Well this wraps up this weeks post. I hope you found it interesting. If you have anything you would like to add, feel free to make a comment and get the conversation started!