Having a well thought out slogan, sometimes called tagline, for your business is a very important part of your overall business strategy.
A slogans goal is to summarize the product or service being offered as briefly as possible and at the same time build trust and or promote the urge to make a purchase of some kind.
When I started my cleaning business I had the good fortune of having a friend of mine refer someone who just happened to be a big shot at an advertising company. This guy had done a lot of very memorable work for clients large and small across our region.
Meeting him allowed me to learn a great deal about why it’s so important to have an identity that is easily understandable, conveys trust plus spurs people to take action. He shared with me many examples of how a large corporation’s slogan influences people’s perception of a company. He said the same principles work for people who start small companies.
This is why I want to share the top slogans of all time with you today, as perhaps it will spur you to create a great one as well. Keep in mind I did not pick these slogans, instead they were chosen by advertising professionals as the best since the modern advertising age began in 1948 .
They took into account several factors such as how well they stood the test of time, whether or not they become synonymous with the company among other factors. I would bet that most of you know every last one of them, even though some of these slogans are probably much older than you are.
Top 10 Advertising Slogans Of All-Time
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10. Takes a licking and keeps on ticking. (1956) Timex
That’s quite a list of slogans, and I’m sure you’ll agree that they truly do summarize what a company does and at the same time make you feel comfortable doing business with them. If you want to share your favorites in the comments below, I’ll look them up to see whether or not they made the Top 100.