Back when I first started my cleaning business I was always looking to “compartmentalize” my efforts to get new customers.
For instance I would target real estate offices in one mailing, doctors in another (broken down by specialty) and so on.
But after a while I had to look for other avenues to market to. I needed to broaden my horizons in a sense. So I started sending my sales letters and flyers to all types of businesses. As I mentioned before, I even marketed to cemetaries. It may seem a little creepy, but hey, some of them have an office!
Anyway… today I wanted to share a few of the other markets I mailed to and had success with. In a sense, the spirit of this post is “you never know until you try”. So here is a very small sampling of some the different cleaning accounts I landed by just sticking some info in an envelope and dropping it in the mailbox.
Chemical Companies – I don’t remember how many of these were listed when I checked, but it’s very likely there was only a few. So whatever it was, maybe 3 or 4 companies, I sent out some info to. Low and behold… I get a call from a chemical company a few weeks later! It wasn’t a big job by any means. I think it was like $225.00 a month or so, but “money is money” as they say.
Trucking companies – There are a lot of these around my area, so I mailed to them. I didn’t do all that bad on this as I landed two accounts. Both were about $250.00 per month. One account will more than pay for the cost of the mailing, so I consider this particular mailing a success. Again… this mailing wasn’t going to buy me a yacht, but when you are new every buck counts.
Labs – I don’t remember how many of these were located in my area, but it’s safe to say there aren’t too many. I would guess maybe like fifty or so, if you count all the different types of labs out there (from medical to industrial). Though I only landed one, this one paid off big. It was a lab where they tested industrial instruments to make sure they were working properly. Over $23,000 in revenue (and TONS of profit) in just over two years.
The moral here is “don’t limit yourself” once you start trying to get more accounts, as you never know until you try. Though the bulk of my accounts fell into only several primary industries, I was always looking for more and more markets to mail to. I’ll wrap this up by asking YOU… What are some off the different type accounts you landed by just thinking different? Leave your comments below!