I’ve been screaming from the rooftop for years about the importance of visiting real estate offices. Today I will climb the ladder once more as I break down how powerful this approach is.
Visiting these offices has made such a huge difference for me and my company. At the end of the day this is not only easy and cheap to do, it’s effective. That’s what I call the perfect trifecta!
I’ve used this technique over and over again throughout the years. It was and still is a key building block for creating not only revenue, but a lot of profit too. The real beauty of this approach is in the fact that it’s the gift that just keeps on giving.
What I mean by that is this… once you build some relationships with different offices – and the agents within – you’ll benefit for years and years to come with very little additional effort on your part. As long as you do a good job, they’ll keep calling YOU!
Why Real Estate Offices Are “Goldmines”
I’ve titled this post 10 Reasons Why Real Estate Offices Are “Goldmines” as a bit of a play on words. Instead of actually listing 10 reasons, I’ll make an EVEN STRONGER case and it goes like this…
I have ONE REAL ESTATE OFFICE that has TEN AGENTS who send me business. To be perfectly honest, it’s actually ELEVEN due to the fact that the owner of the office hired me to CLEAN THE ENTIRE FACILITY. Not too bad huh?
That’s just one office folks! We work with a lot of other offices too. That’s how powerful working with agents can be. Please keep in mind that you don’t need to be some superstar to pull this off.
As I’m fond of saying, I’m not anything special! I’m just a regular guy who is willing to get dressed up and run some business cards, flyers, sales letters into an office and politely ask if I can leave them for the agents to see.
The secret technique to win over real estate agents
OK… I must admit that I’m leaving something out. I bribe them. No… not with some illegal kickback or anything else unsavory! I bribe them in a completely legal and ethical way. I FEED THEM. Yes, getting some business thrown my way via the stomach is a tried and true way of drumming up sales.
This is not accomplished with some expensive entrée of any kind. Normally all that’s needed are bagels, donuts or pretzels. Pick the one that you can get the best deal on right before you visit the office. Generally less than $20 can feed an entire office full of real estate agents.
This results in us getting calls for all types of cleaning. We get referred for maid service, window cleaning, carpet cleaning and move-in / move-out type cleanings. Someday I’ll try to do a post on exactly how much it’s added up to, but for now I can certainly say it’s a lot.
When we were a new company all we could offer was just basic cleaning and yet that didn’t matter one bit. The phone rang with agents who needed a home cleaned either as a condition of sale or as a way for making the home look better so it would sell faster.
Many other cleaning requests came in by agents who needed to clean a home that had been rented and was about to be rented once again. As we added more services like window cleaning, carpet cleaning and everything else we do this stream of business became that much more profitable.
The pitfalls of working with agents
If there is a downside to this approach it’s the fact that the agents who call you generally are looking to get this work done FAST. Generally speaking agents are pretty busy and tend to wait for the last minute to call concerning a cleaning request.
So when the phone rings you need to return the call and schedule the work to be completed rather quickly. If you can do that you’ll be fine. Another small downside is that the vast majority of referrals are “one and done”. This means you won’t be getting any “recurring work” in other words.
With all that said, the downsides are pretty minimal if you ask me, especially once you factor in the upside to it all. I mean getting a steady stream of work for such a small amount of money is definitely a homerun in my book.
If anyone else out there has had some success using this approach please leave some comments below for others to see. I’m sure there’s others who have had success using this approach. So share some tips and spread the wealth!
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