Having success in the cleaning business boils down to getting customers that provide you enough profit to make it worth your while to clean.
That’s a pretty simple definition of what you are trying to do. It applies to those just getting started as well as those looking to expand their operation.
Though it sounds easy, putting it into practice can seem overwhelming when you are new. Many people get stuck because they don’t really know where to start. This leads to frustration which soon turns to despair. To help folks along with the process I’ll share the approach I used when starting my business.
Before I begin I would like to make mention that my personal philosophy in life is “keep it simple”. So it makes sense that when I was getting started I always looked to SIMPLIFY the process into baby steps. So for instance when I hatched the idea of starting a cleaning business this is what I did…
- Picked a name.
- Chose a business “type” (sole proprietor, LLC etc…).
- Registered the business.
- Opened my business bank account.
People can talk all day long about “how much you need to do” when getting started but at the end of the day that list is what it boils down to. It’s not really all that much work to be honest. I had to do a little homework on each but I can’t say any of it was “hard”. It was all pretty simple!
Anyway… when it comes to getting customers I looked at the process in the same way. “How do I do it as simple as possible” was the question I asked myself. I wanted a simple “easily repeatable” process that kept me on track. This is one of the approaches I came up with…
- Identify WHO to market to.
- If residential – which neighborhood (ones with money).
- If commercial – who in particular (doctors, real estate agents, lawyers).
- Decide HOW to get in front of them.
- Get to WORK!
The “big picture concept” I want to get across is don’t get too bogged down in meaningless details. What you see above is what needs to be done. I’m sure you could add tons more “bells and whistles” but that is not needed in the beginning. At first KEEP IT SIMPLE.
At the end of the day far too many people want to know “everything” before digging in and getting started. The fact is you’ll learn more (not to mention be more productive) by just “keeping it simple” and actually doing some work.
Once you get your hands dirty you’ll then be able to measure the results that you get. If they are good then just continue on doing what you are doing and if not then simply tweak the process a little until you see your work paying off.
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