One of the easiest ways to market your commercial cleaning business is by getting some janitorial flyers out into the marketplace.
There are a lot of ways to do that. They include handing them out at networking events, door to door or via direct mail to name a few.
The Janitorial Flyer
The nuts and bolts of getting your janitorial flyer to work for you revolves around the short story you tell throughout the one page flyer. You don’t get a lot of space to tell your life story or anything so you need to keep it short and sweet.
The janitorial flyer you see below is the one you’ll be able to download at the end of this post. Take a peek at it then read up on the thought process that went into making it.
My plan is normally to create a big bold headline that grabs their attention. You need to do this first because if you don’t get their attention right away they will toss your flyer in the trash can before ever getting to your contact information.
After that I generally try to “speak to them” in a way that lets them know that I UNDERSTAND their problem. As you can see I devoted a few short paragraphs in the flyer to just that.
From there I just highlighted where most cleaning companies fail in one way or another (poor supervision etc…). This is meant to get them to “connect the dots” in a sense to their current cleaning company.
After that I tell them that if their current company is showing any of the common warning signs (or all of them) they may want to reach out to me. I then tell them just a little about myself and provide my number in case they are interested.
To finish I highlight a few things I have going for me (insured & bonded, family run and no obligation quotes) then I display the web address at the bottom for a real clean and crisp look.
I’ve made the flyers available in both PDF format and OpenOffice format. The PDF file can be modified with the proper Adobe software or by your local printer and the OpenOffice file can be edited with the free OpenOffice program.
Download Janitorial Flyer In PDF Format
Click Here To Go To Download Page (LOOK FOR FILE #9A)
Download Janitorial Flyer In OpenOffice Format
Click Here To Go To Download Page (LOOK FOR FILE #9B)
If you have any questions or comments about the janitorial flyers post them in the comments below. I look forward to hearing what everyone thinks about the flyers and how they could be improved or modified.
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