Getting people to “like” your business on Facebook is one thing, engaging them and keeping them as fans is another.
The best way of course is through your content. It needs to be interesting and diverse enough to grab peoples attention.
Ideally you want to try to illicit responses and feedback to what you are offering, and that is what I’ll discuss briefly in this post. Here are 7 tips that should help you out…
1 – Ask questions. Nothing will engage your audience more than simply asking them something. In a sense, you are giving them permission to respond, as it lets them know you WANT THEIR OPINION. Of course not everyone will respond, but odds are a few will leave their comments for the rest to see. People actively sharing what they think on your page gives you tremendous insight on what drives your market!
2 – Post some photos. Studies show that adding pictures to your posts increases response rate from your audience. One study claims up to 33% more, which obviously is significant. If you think about it, this is not a major surprise. Why? Because it’s easy for a picture to visually grab one’s attention, provided the picture is matched correctly to the content of course.
3 – Use a clear “call to action”. This is true across virtually all types of customer contact. You need to ASK FOR THEM TO TAKE ACTION. When you create a flyer for your business what do you end with? CALL MY COMPANY AT 555-5555 right? In a sense you want to do the same thing here, just maybe not that blatantly. This means that there is nothing wrong with “asking” them to like you or your content. Studies show that when you “ask”, you “receive” at a higher rate. Cool huh?
4 – Use video. Video can convey in a way that no other media can, and this is why you should consider making use of it. Sure it may take a little leap of faith in yourself to get in front of the camera, but the payoff will make it worthwhile.
5 – Write longer updates. I know Twitter is popular because it’s short and sweet, but the only way to share “who you are” and “what you are about” is through updates that are long enough to convey your complete thoughts.
6 – Share some links that add value. This doesn’t mean sending them to your competitors. It’s about providing some “useful content” that your audience would be interested in. We all run across interesting articles online from time to time, so why not share the most entertaining ones? Just make sure the content is relevant on on-topic for best results.
7 – Post several times per week. Don’t let your Facebook business page become the equivalent of an online cemetery! Fans are not going to stick around long if you are only updating a few times per month. Work at coming up with a schedule that gets the page updated often. If you need a number to shoot for, conventional wisdom puts that figure at no less than three updates per week.
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