UPDATED 10/19/2021: Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be from the direct mail sales letter you sent … [Read more...] about Everything You Do Is Marketing
Archives for November 2010
Book Review. Words That Sell by Richard Bayan.
I love books that teach simple concepts and techniques that are easy to implement and use in your business. I feel as though I really get my money's worth out of these types of books. It goes like this for me. I read the book, I make use of the knowledge it contains and shortly after that I profit from that very knowledge. It doesn't get any better than that. It happens … [Read more...] about Book Review. Words That Sell by Richard Bayan.
The Direct Mail Letter. Get The Most From It With These Tips.
UPDATED 10/12/2021: When you run your own cleaning business you need to learn how to get the phone to ring, and you need to do it fast, not to mention consistently. Having a well balanced attack plan, one that is multi-faceted, works best. A hard to stop marketing arsenal would included elements of direct mail, networking, referrals, online and print. Today we will focus on … [Read more...] about The Direct Mail Letter. Get The Most From It With These Tips.
Quotes To Live By
Sometimes you come across quotes in books, magazines or on the Internet that you just want to share with others. We may not always recognize the names attached to the quotes, but they tell a great story about human nature and also ring true for running a business. Each of the following quotes can easily be applied to the cleaning business. After stumbling across them this … [Read more...] about Quotes To Live By
How To Find Office Cleaning Contracts. A Quick Start Guide For Beginners In The Cleaning Business
UPADTED: 10/12/2021: You are thinking about, or just started, your own cleaning business. You are full of ambition, energy and enthusiasm. But now you need some cleaning accounts under your belt (at least a few to just get your feet wet and get some money coming in). Well not too long ago I was in your shoes (about ten years ago) wondering the same thing. I was all fired up … [Read more...] about How To Find Office Cleaning Contracts. A Quick Start Guide For Beginners In The Cleaning Business