How to get prospects to TAKE ACTION and call you

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by Tom Watson on June 16, 2013

Though the process may seem complicated the only goal of your marketing material is to get the prospect to do one thing. That is TAKE ACTION and call you as soon as possible. This can be difficult given the extremely fast pace of today’s world. Life seems to move a lot faster nowadays and getting [...]

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Question: Do business cards still work? Answer: YES

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by Suzanna Watson on June 9, 2013

If you think about it for just a moment, printed business cards are kind of like the ”older version” of social media. They were the main way to spread the word about who you are and what you do. The cards worked very well, as they tended to stay around forever in someones purse or wallet. Handing out business cards [...]

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Janitorial Flyer: Free Download

June 2, 2013
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One of the easiest ways to market your commercial cleaning business is by getting some janitorial flyers out into the marketplace. There are a lot of ways to do that. They include handing them out at networking events, door to door or via direct mail to name a few. The Janitorial Flyer The nuts and bolts of getting your [...]

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How do I motivate my employees to do a good job?

May 26, 2013
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Once you start your business and have a few people working for you the issue of motivation will need to be addressed in one way or another. This is because you’ll soon realize that most everyone you hire won’t do the job with the same care and concern that you would. This is a HUGE issue when you [...]

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What you need to pay attention to when inspecting a commercial cleaning account…

May 19, 2013
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The number one goal of running your cleaning business is keeping your customers happy. You will do that by keeping their facility clean as a whistle. One of the ways you will make sure it’s clean is through the inspections you’ll perform from time to time. This will keep your staff on their toes and catch the small problems [...]

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One very important question you need to ask potential customers during the walk-through

May 12, 2013
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The ultimate goal for a cleaning business is to offer a solution to whatever problem a potential customer may have. That goal must always be front and center in your brain when meeting those who have reached out to you. This is because the potential customer has a problem of some kind, and that is WHY they are [...]

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Discover the secret TRAIT that your market CRAVES. Do you have it?

May 9, 2013
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Beginners to the cleaning business always ask me the following question: How should I handle myself when trying to sell my services? I tell everyone the same thing. Just be YOURSELF. This comes as a shock to some because they “think” they need to be SOMEONE ELSE for some reason. This approach just turns people off [...]

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How to clean windows quickly and easily

May 5, 2013
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When I added washing windows to our cleaning portfolio I thought it would be a breeze. Wet window then wipe clean! I had good reason to think that. After all, whenever I saw professional window washers working they made it look so easy. But for some reason when I went out and tried cleaning windows [...]

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How to quote house cleaning

April 28, 2013
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One of the most popular questions concerning starting a house cleaning business is “how do I come up with a price to charge?” While that seems like a simple question to answer, it’s not, due to the many variables you will be faced with when trying to perform a quote yourself. So while we will try to [...]

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Creating your cleaning business mission statement

April 21, 2013
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Creating a mission statement for your cleaning business is an important part of your overall plan of operating a successful cleaning operation. This is because your mission statement “captures” the very essence of your business. The statement itself lays out in just a few short sentences your company’s goals and objectives. The other side of [...]

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