How to make more money off your mailing list

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by Tom Watson on May 28, 2017

The cleaning business is EXACTLY LIKE just about all other businesses. The goal is to create recurring revenue each month by convincing enough people to do business with you. It sounds simplistic, but it really is THAT SIMPLE. People however tend to complicate things (I sure did a lot of that when I was new). In particular […]

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Over the years my company has cleaned just about every type of account you could imagine. Some of those jobs came about by accident, as we have gotten tons of referrers over the years. But some of these cleaning gigs we were hired for were no accident at all. They were the result of us thinking […]

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Doing things the right way, even when you think nobody is watching.

May 14, 2017
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My company used to clean a defence contractor that was right around the corner from my office. It was a real large facility that we cleaned five times per week. It was an awesome account that brought in a lot of money per month. We not only did the regular cleanings, but also quarterly “top to […]

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How to minimize slip and fall claims in the cleaning business

May 7, 2017
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It was years ago, but I can still hear my insurance agent tell me “always do your best to minimize risk”. The context of the conversation was twofold: Have the proper insurance AND do things the right way. I always took that advice to heart and tried to be smart about everything. One of the main […]

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Do customers ever NOT PAY the invoice and stiff you for payment?

April 30, 2017
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When I was first starting out in the cleaning business I did my fair share worrying about this or that. It’s kind of hard to avoid because you simply don’t know all that much when you first get started in the cleaning business, or any business for that matter. For me, one of the things […]

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Six Tips for getting more referrals for your cleaning business

April 23, 2017
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The number-one way to ensure quality referrals is to give great service in the first place. The happier your customers are, the more likely they’ll be to refer their friends and colleagues in your direction. Here are six tips for making sure your current customers are as pleased as possible. Work hard at this, because […]

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A quick example of how direct mail can be both simple AND highly profitable

April 16, 2017
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I’ve written a lot of posts over the years about how to use direct mail in your cleaning business. One of the first articles on direct mail was all the way back in 2010! Another post talking about how much I made off one letter was a few years later. I’ve written a bunch of others over […]

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5 tips on how to gain the trust of potential clients (and close more sales as a result)

April 9, 2017
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The real secret to landing more cleaning jobs boils down to one word. That word is TRUST. Without trust, you are not going anywhere. This is because your potential cleaning business clients need to BELIEVE that YOU are the SOLUTION to their cleaning problem. So in essence they need to trust what you are telling […]

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Specialty Cleaning Items That Come In Handy

April 2, 2017
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Whenever you own any type of business you are going to collect some tools of the trade. In the cleaning business that means you have a basic list of items needed to start a cleaning business. In the beginning you won’t have much beyond the bare minimum, but over time you’ll collect more and more […]

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YOUR SUCCESS is DEPENDENT on getting OTHERS TO HELP YOU. These 7 tips will help you do that!

March 26, 2017
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Politicians depend on voters to get elected. A salesperson depends on people to purchase whatever they are selling. A teachers success is tied to how well students respond to the lessons. The common thread through each of those scenarios is that everyone’s success hinges on getting other people to buy into their ideas. You can’t have […]

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