See the picture of this guy to the right? That’s how you need to be “viewed” by potential customers.
When a person and or company calls YOU, that indicates they have a PROBLEM of some kind. It could be anything!
Perhaps they are hiring a cleaning company for the first time and need some guidance, or maybe their current company is letting them down so they require someone to replace them. Or maybe they need some specialized service that only you can provide. Who knows! Like I said, it could be just about any reason.
But “one fact” remains in all those cases. They need help and they are giving your company the chance to BE THEIR SUPERMAN (or SUPERWOMAN). Being ordinary won’t do. You could have the greatest sales letter, website and brochure in the entire universe yet fail to land the account if YOU don’t impress the potential client.
Much like a politician running for office, you need to be LIKABLE, AGREEABLE, PLEASANT and above all CONFIDENT in your abilities. People vote for the politician at the ballet box but potential customers vote for you with their WALLET. Your goal is to get “their vote”.
As I’m fond of telling everyone who will listen… “You are not selling rocket boosters to NASA”. Instead you are simply “interviewing” to be the person who takes out their trash, vacuums their carpet, mops the floor and cleans the bathrooms. You should be EXTREMELY CONFIDENT that you can handle those tasks.
So be well dressed, show up a few minutes early, stand tall, look them in the eye, be enthusiastic and listen to what they need done. If you can do those six little details when meeting people your sales will increase. I have no doubt about it. So get yourself ready to go “get some VOTES” for your company!