Today I wanted to briefly discuss how to offer different levels of service to your customers.
I think it’s best to show you an example, so you can see what I mean. The example I’ll use is for carpet cleaning.
The reason why this is a good idea, especially for carpet cleaning, is because this way you don’t pen yourself in to one single price point that the customer may or may not like.
Instead you basically offer a low, medium and high-end package. This way you can appeal to a broad audience. Take a look at the example below to see what I mean. This is what I would hand to the customer once I evaluated their home (this is a residential price sheet).
When you offer your services this way, the customer tends to feel more empowered because THEY GET TO CHOOSE what fits them best, plus it really takes away the sales pressure part of you “selling”. Instead you just “offer” packages that they can choose from. It really is a win-win type scenario when done correctly.
An added benefit to this is many times the customer will take the “middle option”. They don’t want the cheapest, but they don’t want the high-end one either, so they compromise. This generally means more profit to you. Though the highest priced option won’t be chosen all that much, people do choose it from time to time (which is great for your bottom line).
If anyone out there has any experience using this approach, feel free to share your results in the comments below. I really enjoy hearing how everyone approach’s the concept of selling their services to the end-user. If anyone has any questions, feel free to ask them as well!