Today we are going to go back to the reader mailbag and answer some common questions that come my way.
Not too long ago we did the first mailbag segment, it was back in March to be specific, and you can check that out by clicking here.
If you are new around here, I’ll make mention that I try to answer as many questions as possible via email. So if you have any, you can always reach out to me via my contact page. Anyway, let’s get started!
Question: How much money in equipment must I put out to start?
Answer: I started with literally $100.00 in equipment costs. This included some different style mops, a cheap vacuum, dusters, brooms, other miscellaneous items and a collection of cleaning solutions. You don’t need anything more than the basics to start. If you stumble across a job that requires more, either include the cost of equipment into the job or turn it down until your ready to handle that type of request.
Question: Can you please advise on some low cost marketing tips that I can use right away.
Answer: First off, I would go to every real estate office anywhere near you to raise awareness of your new company. Bring a dozen or two of donuts and a bunch of business cards. If you have a flyer that advertises your services bring a few of those as well. Winning people over through their stomachs is a time tested way to get yourself noticed. Odds are you will make a few contacts that will send business your way. I have had a lot of success with this tactic.
Then I would advertise my services on craigslist. This is absolutely free. I did a post on the subject that may interest you, and you may access it by clicking here. After that I would consider joining some networking groups. Do your homework by looking into several in your area.
From there pick one or two that has other small business owners in it and join. Networking will work wonders for you. Some clubs can be joined for $100.00. It’s well worth the investment, because you get to meet new people who may need you (or know someone who does).
Finally I would stop by commercial or residential construction sites and ask for the supervisor. Provide your card and ask for a chance to do the construction clean up. There is good money in that and if you do a good job for them, the supervisors tend to call you back the next time they need you.
Question: I have started a fan page on Facebook. Is spending my limited cash advertising my services via Facebook a good way to grow my business?
Answer: Having a business facebook page is nice, but having paying cleaning customers is MUCH BETTER. Though spending a few bucks here and there as you have it is not a bad idea, it shouldn’t be your focus. Don’t get too bogged down getting fans right now (it costs a small fortune). You would be better off getting tons of new customers THEN getting them to like your page.
Well, this wraps up our second edition of “The Mailbag”. I really hoped you enjoyed it and if anyone has any specific questions they would like addressed for the next edition, just hop on over to the contact page and shoot me a question. Look forward to hearing from you!